Private Accommodation Muscles in on Hotels in the U.S. and Europe

A Multi-Market Profile of Rental Travelers

Private Accommodation Muscles in on Hotels in the U.S. and Europe Published April 2017 Analysts: Brandie Wright, Mark Blutstein

 

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Research Type:
Format:
HTML & PDF
Pages:
17
Figures:
13

It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.

  • Introduction
  • Methodology
    • Methodology for U.S. Survey
    • Methodology for European Survey
  • Key Insights
  • Private Accommodations in the U.S. and Europe
  • Alternative No More: Rentals Rise in Europe, U.S.
  • The Rental Traveler: A Coveted Consumer Segment
  • Accommodation Selection: How Rentals Stack Up Against Hotels
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