Europe Consumer Travel 2023: Major Markets Compared

Summary

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area, across a range of possible categories for spending their discretionary income. However, there are key differences in travel behavior across these markets. Italian and Spanish travelers are most likely to take domestic trips, while those from Germany and the U.K. are more inclined to go abroad.

This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who traveled in 2022, along with those who planned to travel in 2023. It compares these European markets’ consumer trip-planning and purchasing behavior, including the impact of emerging technologies on the travel planning process, as well as their expectations and goals for travel looking forward.

For more on the dynamic European consumer travel landscape, check out our Europe Consumer Travel Report 2023 series.