Analyst Mike Gerra

Mike Gerra

Technology AnalystMike Gerra

Keller, Texas United States

Mike is an experienced software technologist, strategist and business writer. He has a deep combination of business, analytical, technical and creative skills, gained in the IT travel and transportation industry. Mike possesses an extensive background in enterprise and consumer market and vendor research, competitive and emerging technology analysis, strategy development, solution design, product incubation and development, business consulting, and internal and external communications. He is currently a principal at MGerra Associates, which provides bespoken business and technical consulting services to travel industry clients. Previously, Mike held various positions at Sabre (marketing and strategy, product R&D), American Airlines (technology innovation, architecture, system design) and British Airways (operations research, system development). He holds three patents for his work integrating Internet and legacy computer systems. His experience embraces much of the information systems lifecycle: business case development, market research, product marketing, systems architecture, project management and planning, information modeling and system design and development. He holds a B.S. in psychology and computer science from the University of Leicester in the United Kingdom.

Travel Research From Mike Gerra

Travel Innovation and Technology Trends 2018

Travel Innovation and Technology Trends 2018

Category: Technology Innovation Published: March 2018 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm Rose

Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and...

Search for Relevancy: Trends and Strategies in the Dynamic World of Search

Search for Relevancy: Trends and Strategies in the Dynamic World of Search

Category: Social & Search Published: March 2015 Analysts: Michael Gerra US $550

This Spotlight explores the evolution of search technology, with a focus on the technologies, platforms and other factors that help consumers discover, learn and decide (and purchase) based on...

The Tour Operator is Dead - Long Live the Tour Operator

The Tour Operator is Dead - Long Live the Tour Operator

Category: Technology Innovation Published: May 2014 Analysts: Michael Gerra US $350

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come...

Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape

Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape

Category: Market Overview & Sizing Published: October 2013 Analysts: Douglas Quinby, Michael Gerra, Caryn Smith, Ivan Bekkers, Chetan Kapoor, Lorraine Sileo, Maggie Rauch US $695

Once the traveler’s wallet is out, an efficient, effective payment experience – or lack of one – can make the difference between winning and losing a sale. New technology and heightened consumer...

Geo-Services: Trends, Challenges and Implications for Travel

Category: Consumer Trends Published: April 2013 Analysts: Michael Gerra

The ubiquitous availability of digital geographic information, combined with recent developments in mobile technologies, low-cost content publishing and widespread social networking have brought...

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