Subscribers OnlyAnalyst: Gabriele Piccoli
In the travel vertical, the value of business data has been
clearly articulated, and the hype about business intelligence, big data and
analytics is almost inescapable. Yet, there is a notable lack of information
regarding the value of online reviews as a data asset. This Spotlight explores
how travel businesses can use the power of persuasion and the science of
influence to “awaken” their dormant data assets and put them to best use.