$795 USDAnalyst: Friederike Winkowski, Charuta Fadnis, Donna Airoldi
Scandinavia’s economic recovery and strong Internet adoption are
spurring gains in the region’s travel market. Following a decline in gross
bookings in 2014, moderate growth in 2015 and for the next several years will
drive total travel revenue to €15.6 billion by 2017. Online bookings will lead
the way, including the mobile channel, which by 2017 will account for more than
20% Scandinavia’s of online travel revenue.