Bill Carroll

Dr. Bill Carroll consults with Phocuswright on topics including yield and revenue management, business planning and modeling, distribution and pricing analysis. He has presented numerous papers for Phocuswright and other organizations in the hospitality market. Dr. Carroll co-authored Phocuswright's U.S. Online Travel Overview Eighth Edition and authored Phocuswright's Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts. He is also a faculty member at Cornell University's Hotel School. Dr. Carroll has over 25 years of experience in the travel industry. Prior to Phocuswright, he served as vice president, global marketing for Reed Elsevier's Travel Group; vice president, global market planning for Hertz; and economist for AT&T. He holds a B.A. in economics from Rutgers University and a Ph.D. in economics from Penn State University

Dr. Bill Carroll's Areas of Research

As a Senior Lecturer at Cornell University and a highly regarded hotel analyst, Dr. Carroll has his finger on the pulse of the hospitality industry. Bill Carroll's wealth of experience and research in the sector allow him to accurately forecast the direction of the hotel industry as an author of Phocuswright reports and syndicated research.