Webinar – PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue

WEDNESDAY, APRIL 11 • 12:00 PM EDT

Research Seatholders Receive Free/Discounted Registration**

Empowered by an increasingly sophisticated assortment of tools at their fingertips, today's business travelers are taking more control over their entire experience. From picking their own favorite suppliers and booking channels, to integrating leisure components into their work trips and leveraging social media, business travelers are demanding more than ever before.

Understanding business travelers' motivation and behavior, and effectively meeting their needs, will be increasingly critical as travel companies look to tap this lucrative but highly competitive segment. On April 11, PhoCusWright is pleased to present a unique Webinar focused on U.S. business travelers – their attitudes, preferences and behavior. PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue, a special live event, sheds light on this dynamic market and explores the evolving trends that will be most important in the years to come.

Presented by Carroll Rheem, director, research, PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue reveals the characteristics and behavior of business travelers in the U.S., including those who are managed by a corporate travel policy and those who are not. Douglas Quinby, senior director, research, moderates the Webinar, which will consist of a 45-minute presentation, followed by a 15-minute Q&A session.

Webinar agenda includes:

Managed and unmanaged business travelers – key similarities and differences
General business traveler behavior, including trip frequency and duration, purpose of trips and travel expenditure
Business travel policy – traveler compliance, structure and flexibility of policy and key drivers of rogue traveler behavior
Travel planning and booking among business travelers, including critical influences, shopping channels, types of websites and apps used, and booking methods

As the profile and preferences of U.S. business travelers continue to evolve, travel companies must tailor their strategies accordingly. Tap into the information and insight that will give you an edge in this complex market – register for PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue Webinar today!