Presentation: When They Get There: Tours & Activities in Europe

Summary

In-destination activities are not often included in the broader travel distribution ecosystem. In the past decade, however, excitement over travel activities has grown as technological innovation creates fresh prospects for online and mobile distribution. While the segment's substantial complexity and fragmentation inhibit rapid change, significant opportunity remains.

On April 2, 2014, Douglas Quinby, Phocuswright's vice president, research, presented the definitive view of the travel activities opportunity in Europe. When They Get There: Tours & Activities in Europe takes a comprehensive look at more than 30 types of travel activities across Europe. This research from Phocuswright's When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe report provides insight into progress made in the broader travel activities ecosystem in the past several years and examines lingering barriers to online and mobile activities growth. This one-hour webinar – moderated by Cees Bosselaar, director, business development and destination marketing specialist – includes 15 minutes of Q&A.

This online event covers:

• Market sizing and forecasts for the European travel activities market from 2012-2015
• The role of activities in the trip planning process
• Technological transformations of in-destination activities
• How travel suppliers, distributors and technology providers adapt
• How travelers discover, shop and book different activities
• The rising role of mobile in in-destination activity planning
• Activity provider use of technology and the readiness for new technology adoption
• In-depth segmentation by activity type