The Mobile Travel Landscape: A Multi-Region Spotlight

Summary

Over the past several years, rapid growth in mobile device adoption has had a dramatic impact on daily life worldwide. Smartphone ownership is soaring, and a growing share of travelers are now adding a tablet to the mix, making multi-device ownership increasingly commonplace. Travel companies continue to innovate and adapt to a new breed of hyper-connected, always-on mobile travelers. While travelers’ mobile expectations continue to rise worldwide, the specific ways in which consumers use mobile devices to search, shop, buy, experience and share travel vary by region and market. This Spotlight assesses the current state of mobile adoption and mobile travel development across three regions: Asia Pacific (APAC), Europe and the U.S. The article offers insight into device usage, traveler behavior and mobile innovation, highlighting mobile strategies from key travel companies in each region.