Report
Mobile in U.S. and European Markets - Beyond a Uniform Strategy
U.S. Online Travel Agency Market Report 2023-2027
As the digital landscape evolves, U.S. online travel agencies (OTAs) continue growing, with 2023...
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Germany Travel Market Report 2023-2027
Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in...
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Spain Travel Market Report 2023-2027
Spain's travel market completed its recovery in 2023, with gross bookings rising 36% to €34.6 billion....
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Mobile in U.S. and European Markets - Beyond a Uniform Strategy
Summary
Mobile platforms are opening new avenues to travel consumers and enabling companies to engage travelers in real time, wherever they may be. However, a misguided mobile strategy can cost companies dearly in terms of share, particularly during the early, high-growth stage of consumer adoption. This article examines consumer preferences, demographics, macroeconomic data, and other variables across four of the world?s most lucrative online travel markets — France, Germany, the U.K. and the U.S. — and highlights the similarities in, differences between, and drivers of their mobile trends. Questions? Contact our experts: +1 860 350-4084 x501Analysts
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What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.