E-Brochures: Opportunity or Reincarnated Dinosaur

Summary

Printed brochures have been always been a key component of travel marketing, but times are changing. This analysis explores e-brochure technology and its potential to help retail travel companies produce a worthy marketing product. Among the key differences between an e-brochure and a page within a retail travel website are their respective roles in the travel value chain (dream, learn, shop, book and experience travel) and the volatility of the information they contain.