China Online Travel Traffic Report Second Edition

Summary

Online travel got off to a slow start in China, and the country's online leisure/unmanaged business travel penetration is among the lowest in the region. Yet the ranks of online travel shoppers are surging, and Internet bookings will nearly quadruple between 2009 and 2013. With China soon to be the largest travel market in Asia Pacific, the vibrant online travel sector is likely to sustain strong growth for years to come.

Phocuswright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China. Phocuswright’s China Online Travel Traffic Report Second Edition uses comScore data to analyze traffic – including unique visitors, cross-visitation, and source/loss patterns – across key travel subcategories. The online travel traffic patterns highlighted in this report illuminate sector-specific dynamics and track both transactional and non-transactional subcategories within the Chinese online travel market.

Topics include:

• Traffic to key travel website categories with in-depth analysis of 2Q12, including:
  • Online travel agencies
  • Airlines
  • Hotels
  • Metasearch
  • Traveler review sites
• Travel website rankings within each travel category, including average monthly unique visitors and annual change
• Comparison of traffic to supplier websites versus OTAs and non-transactional sites
• In-depth analysis of key online players, including cross-visitation, source and loss traffic

Purchase Phocuswright's China Online Travel Traffic Report Second Edition to understand the travel categories and key players fueling growth in China's dynamic online travel market.

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