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European Online Travel Overview Eighth Edition
Report | Published: December 2012
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  • Summary
  • Contents
  • Methodology

Publication Summary

Plagued by a relentless threat of economic meltdown, Europeans have grappled with momentous issues in 2012. Anxiety is high, confidence is low, and the debate over how to pull the European Union out of fiscal crisis rages on. While the European travel market has continued its feeble climb despite the uncertainty, momentum is flagging, with overall travel growth in 2012 expected to be half what it was the previous year. Yet online penetration continues to rise, and Europe's online travel market has sustained double-digit growth as consumers increasingly seek bargains online. Phocuswright's European Online Travel Overview Eighth Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2014. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights key trends for all major travel segments, including air, hotel, car rental, tour operators and rail. Topics include:

  • Size of the European travel market* and six individual country markets
  • Market forecasts through 2014
  • Distribution patterns by segment and channel
  • In-depth analysis of all major travel supplier segments
  • Trends among key travel companies
Phocuswright's European Online Travel Overview Eighth Edition provides a comprehensive picture of the European online travel market, delivering data and analysis essential to any travel company competing in Europe. * Includes EU15 plus Switzerland and Norway Also Available: France Germany Italy Scandinavia Spain U.K. Not sure this is the report for you? Contact our experts to find the research that fits your needs. +1 860 350-4084 x501

Table of Contents

126 Pages

Section One: The European Online Travel Overview
Key Findings
Overview
European Online Travel Market
Share of the European Online Market by Country
Key Markets
Other Markets
Suppliers
Other Key Online Trends
Methodology

Section Two: The French Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Rail
Hotel
Car Rental
Tour Operators
Online Travel Agencies
Conclusion

Section Three: The German Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Hotels
Rail
Car Rental
Tour Operators
Online Travel Agencies
Conclusion

Section Four: The Italian Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Hotels
Rail
Car Rental
Tour Operators
Online Travel Agencies
Conclusion

Section Five: The Scandinavian Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Hotels
Rail
Car Rental
Tour Operators
Online Travel Agencies
Conclusion

Section Six: The Spanish Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Hotels
Rail
Car Rental
Tour Operators
Online Travel Agencies
Conclusion

Section Seven: The U.K. Online Travel Overview
Overview
Key Findings
Size of the Market
Airlines
Hotels
Rail
Car Rental
Tour Operators
Online Travel Agencies
Conclusion


TABLE LISTINGS

OVERVIEW

European Online Leisure/Unmanaged Business Travel (€B) and as a Percentage of Total Travel Market, 2010-2014

European Online Leisure/Unmanaged Business Travel by Gross Bookings (€B), Online Growth and Total Market Growth, 2010-2014

European Travel Market by Channel and Sector: Share, 2010-2014

U.S., Europe, Asia Pacific and Latin America Online Leisure/Unmanaged Business Travel Share of Total Travel Markets, 2010-2014

European Online Leisure/Unmanaged Business Travel Market, OTA and Supplier Website Gross Bookings by Segment (€M), 2010-2014

European Online Supplier Direct Travel Market (Leisure/Unmanaged Business) by Segment, 2011 vs. 2014

European Online Leisure/Unmanaged Business Share of Gross Bookings, 2011 vs. 2014

Key European Travel Markets, Total Market and Online Leisure/Unmanaged Business, Gross Bookings (€B) and Share, 2011

European Markets, Gross Domestic Product Growth, 2010-2012

European Online Travel (Leisure/Unmanaged Business) Growth Rates by Market, 2010-2014

European Airline Total Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Traditional Airline Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Low-Cost Carrier Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Hotel Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Rail Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Car Rental Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Tour Operator Gross Bookings (€B) by Channel and Online Penetration, 2010-2014

European Online Travel Agency Gross Bookings (€B) and Growth, 2010 and 2011

Top Five Pan-European Online Travel Agencies, Share Among These Agencies, 2010 and 2011

European Online Travel Agencies, Estimated Gross Bookings, Market Share, and Growth Rates, 2010-2011


FRANCE

French Travel Market (€B) and Online Growth Rates, 2010-2014

French Online Travel Market, OTA vs. Supplier Direct Share, 2011

French Share of European Total and Online Travel Markets, 2011 vs. 2014

French Online Travel Supplier Direct Share, 2011 and 2014

French Online Travel Market (€M), 2010-2014

French Airline Gross Bookings (€B) and Online Direct Penetration, 2010-2014

French Rail Gross Bookings (€B) and Online Direct Penetration,2010-2014

French Hotel Gross Bookings (€B) and Online Direct Penetration, 2010-2014

French Car Rental Gross Bookings (€B) and Online Direct Penetration, 2010-2014

French Tour Operator Gross Bookings (€B) and Online Direct Penetration, 2010-2014

French Online Travel Agency Gross Bookings (€B) and Growth, 2010-2014

Online Travel Agencies in the French Market, Estimated Market Share, 2010 and 2011


GERMANY

German Travel Market (€B) and Online Growth Rates, 2010-2014

German Online Travel Market, OTA vs. Supplier Direct Share, 2011

German Share of European Total and Online Travel Markets, 2011 vs. 2014

German Online Travel Supplier Direct Share, 2011 and 2014

German Online Travel Market (€M), 2010-2014

German Traditional Airline Gross Bookings (€B) and Online Direct Penetration, 2010-2014

German LCC Gross Bookings (€B) and Online Direct Penetration, 2010-2014

German Hotel Gross Bookings (€B) and Online Direct Penetration, 2010-2014

German Rail Gross Bookings (€B) and Online Direct Penetration, 2010-2014

German Car Rental Gross Bookings (€B) and Online Direct Penetration, 2010-2014

German Tour Operator Gross Bookings (€B) and Online Direct Penetration, 2010-2014

German Online Travel Agency Gross Bookings (€B) and Growth, 2010-2014

Online Travel Agencies in the German Market, Estimated Market Share, 2010 and 2011


ITALY

Italian Travel Market (€B) and Online Growth Rates, 2010-2014

Italian Online Travel Market, OTA vs. Supplier Direct Share, 2011

Italian Share of European Total and Online Travel Markets, 2011 vs. 2014

Italian Online Travel Supplier Direct Share, 2011 and 2014

Italian Online Travel Market (€M), 2010-2014

Italian Traditional Airline Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Italian LCC Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Italian Hotel Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Italian Rail Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Italian Car Rental Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Italian Tour Operators Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Italian Online Travel Agency Gross Bookings (€B) and Growth, 2010-2014

Online Travel Agencies in the Italian Market, Estimated Market Share, 2010 and 2011


SCANDINAVIA

Scandinavian Travel Market (€B) and Online Growth Rates, 2010-2014

Scandinavian Online Travel Market, OTA vs. Supplier Direct Share, 2011

Scandinavian Share of European Total and Online Travel Markets, 2011 vs. 2014

Scandinavian Online Travel Supplier Direct Share, 2011 and 2014

Scandinavian Online Travel Market (€M), 2010-2014

Scandinavian Traditional Airline Gross Bookings €B) and Online Direct Penetration, 2010-2014

Scandinavian LCC Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Scandinavian Hotel Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Scandinavian Rail Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Scandinavian Car Rental, Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Scandinavian Tour Operator Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Scandinavian Online Travel Agency Gross Bookings (€B) and Growth, 2010-2014

Online Travel Agencies in the Scandinavian Market, Estimated Market Share, 2010 and 2011


SPAIN

Spanish Travel Market (€B) and Online Growth Rates, 2010-2014

Spanish Online Travel Market, OTA vs. Supplier Direct Share, 2011

Spanish Share of European Total and Online Travel Markets, 2011 vs. 2014

Spanish Online Travel Supplier Direct Share, 2011 and 2014

Spanish Online Travel Market (€M), 2010-2014

Spanish Airline Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Spanish LCC Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Spanish Hotel Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Spanish Rail Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Spanish Tour Operator Gross Bookings (€B), 2010-2014

Spanish Car Rental Gross Bookings (€B) and Online Direct Penetration, 2010-2014

Spanish Online Travel Agencies Gross Bookings (€B) and Growth, 2010-2014

Online Travel Agencies in the Spanish Market, Estimated Market Share, 2010-2011


UNITED KINGDOM

U.K. Travel Market (£B) and Online Growth Rates, 2010-2014

U.K. Online Travel Market, OTA vs. Supplier Direct Share, 2011

U.K. Share of European Total and Online Travel Markets, 2011 vs. 2014

U.K. Online Travel Supplier Direct Share, 2011 and 2014

U.K. Online Travel Market (£M), 2010-2014

U.K. Traditional Airlines Gross Bookings (£B) and Online Direct Penetration, 2010-2014

U.K. LCCs Gross Bookings (£B) and Online Direct Penetration, 2010-2014

U.K. Hotels Gross Bookings (£B) and Online Direct Penetration, 2010-2014

U.K. Rail Gross Bookings (£B) and Online Direct Penetration, 2010-2014

U.K. Car Rental Gross Bookings (£B) and Online Direct Penetration, 2010-2014

U.K. Tour Operators Gross Bookings (£B) and Online Direct Penetration, 2010-2014

U.K. Online Travel Agencies Gross Bookings (£B) and Growth, 2010-2014

Online Travel Agencies in the U.K. Market, Estimated Market Share, 2010 and 2011

Methodology

Phocuswright's European Online Travel Overview Eighth Edition presents the findings from proprietary research conducted in 2012 on the European leisure and unmanaged business online travel markets. This effort was undertaken as a multipart project to assess the European travel market as a whole, and includes in-depth analyses of six individual European markets: France, Germany, the U.K. (including Northern Ireland), Italy, Spain and Scandinavia. To evaluate the markets, Phocuswright interviewed executives from over 90 Europe-based airlines, hotels, tour operators, rail companies, OTAs, traditional travel agencies and travel technology companies. European estimates and projections include the first 15 European Union (EU) countries, as well as Switzerland and Norway. Unless otherwise indicated, all Internet sales are based on gross bookings – that is, the total transaction value of the products sold online in Europe – for leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). They also include sales from non-EU travel suppliers that are transacted via EU-based OTAs. Corporate online booking systems such as Sabre GetThere and Amadeus e-Travel are excluded from this analysis. All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, web traffic results, economic indicators, market trends and Phocuswright analysis. Phocuswright distribution channel estimates and projections are based on the local market results of pan-European OTAs, the results of local OTAs, and total gross sales reported by local suppliers. Data is actual for 2010-2011 and projected for 2012-2014. In Figures, totals may not always add to 100% due to rounding. Non-hospitality suppliers' online sales are assigned to the market in which the supplier is headquartered. For example, all online business generated by Lufthansa worldwide is associated with Germany, while all Air France-KLM online revenue is associated with France. IAG airlines (British Airways and Iberia) are an exception, as their figures are reported individually. Hospitality suppliers' gross bookings are based on revenues generated by properties in the country source market. Room revenue for hotels and guesthouse/bed and breakfast establishments are included. Tour operator sales are assigned to their respective source markets. For example, TUI Travel's U.K. online sales are assigned to the U.K. market and Thomas Cook's German online sales are assigned to the German market. Total market calculations exclude OTA gross bookings as well as a portion of tour operator gross bookings – these excluded bookings are assigned under supplier segments (e.g., airline, hotel). All currencies are in euros (€) unless otherwise indicated (as in the U.K. chapter) and converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies.