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The explosive growth of social networks has provided an ideal platform for viral marketing. Viral marketing is a useful tool for travel marketers to have in their arsenal, since it enables marketing content to reach ever-increasing numbers of recipients in a largely self-sustaining fashion. As the popularity of online video sharing grows, viral video campaigns are increasingly viable. This analysis includes tips on launching a successful viral video marketing campaign.
Table of Contents
Travel and Beyond: Successful Viral Campaigns
KLM Dutch Royal Airline
Creating Viral Campaigns
Conducting the Camapaign
Implications for the Travel Industry