Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense
Author: Miles Media, Chris Adams, Director of Online Marketing
Published: April 10, 2009
1. Introduction: DMOs in a "Web Centric"World
2. The Benefits of a Standard in Audience Measurement
3. Researching and Selecting a Standard
4. Recommended "Acting" Standard - Quantcast Audience Measurement
5. Next Steps
