Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense

Author: Miles Media, Chris Adams, Director of Online Marketing

Published: April 10, 2009

1. Introduction: DMOs in a "Web Centric"World

2. The Benefits of a Standard in Audience Measurement

3. Researching and Selecting a Standard

4. Recommended "Acting" Standard - Quantcast Audience Measurement

5. Next Steps