Free Travel Research How Travel Agents Can Drive Customer Engagement by Embracing Emerging Technology Trends in the ANZ Market

How Travel Agents Can Drive Customer Engagement by Embracing Emerging Technology Trends in the ANZ Market

Published:
June 2013
Analyst:
Norm Rose
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How Travel Agents Can Drive Customer Engagement by Embracing Emerging Technology Trends in the ANZ Market

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We are in the age of instant information. Consumers now have powerful portable technology at their fingertips that brings unlimited content to any place at any time. Smart devices and tablets are transforming all businesses, especially in the travel industry. This paper reviews trends in web and portable technology that are affecting the travel markets in Australia and New Zealand (ANZ), and provides practical advice on how leisure and corporate travel agents can keep up with the rapid pace of technology change.