Big Data: Redefining Travel Business Decision Making

A White Paper Sponsored by UNIT4 Business Software

The ability to sort and analyze Big Data couldn't come at a better time. At one time companies thought they were doing well just by looking at purchasing trends. Now they need to consider their social reputation to develop personalized buying recommendations, detect fraud and address various customer purchasing behaviors. This thirst to consume more and more data is driven by a highly competitive business environment and an expectation that obtaining a better understanding of our customers will improve the bottom line.