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Douglas Quinby

Vice President, ResearchAtlanta, Georgia United States

Mr. Quinby is a travel industry veteran who enhances Phocuswright's research team with his keen insights, diligent analysis and industry relationships. He is a key contributor to The Global Edition, Special Projects and Custom Research, and oversees The Asia Pacific Edition. Douglas has been designing and leading Phocuswright research for many years, including Phocuswright's U.S. and Asia Pacific Online Travel Overview publications. He has led several seminal studies on social media and traveler reviews, travel agencies, the vacation rental markets in the U.S. and Europe, the local tours and activities market, global distribution systems and more. Douglas is a recognized expert on online travel and travel distribution and is frequently cited in leading media outlets including Bloomberg, CNN, The New York Times, USA Today, The Wall Street Journal and The Washington Post. He is also a sought-after speaker and moderator, and has presented Phocuswright research at numerous travel industry events around the world.
 
Prior to joining Phocuswright, Douglas led his own firm providing strategic research, communications and marketing services to travel technology companies. He has also served as director, marketing and communications for Atinera and as packaged travel and technology editor for Leisure Travel News. Douglas is a graduate of Oberlin College and Conservatory of Music.

Areas of Research
Douglas has broad knowledge of travel industry performance and distribution trends. He excels in the areas of travel distribution and marketing. His recent research includes in-depth studies of global distribution systems and the vacation rental industry.


Disruption's Curve - The Phocuswright Conference 2014

Recent Douglas Quinby Travel Research

Consumer Trends
May 2015
U.S. Online Travel Traffic Report 2013-2014
U.S. Online Travel Traffic Report 2013-2014
Subscribers OnlyAnalyst: Douglas Quinby, Ryan Williams

Phocuswright’s U.S. Online Travel Traffic Report 2013-2014 provides sizing of the U.S. online travel market by traffic (unique visitors) and examines key trends in conversion, referral traffic and site rankings. Conducted in partnership with Millward Brown Digital  (formerly Compete), this research also includes measurement and analysis of high-opportunity traffic – the key segment of site visitors who are most likely to book.

Market Overview & Sizing
May 2015
Europe’s Future Fliers (Presented at the Facebook Airline Forum)
Europe’s Future Fliers (Presented at the Facebook Airline Forum)
Subscribers OnlyAnalyst: Douglas Quinby

While Europe’s air segment is relatively mature, it is also constantly evolving. Airlines in Europe are experiencing steady growth in passenger revenues, and faster growth in online channels. Europe’s Future Fliers examines some of the key factors that will define the segment in the years to come, including the attitudes and behavior of millennials, the importance of loyalty among European fliers, and other notable trends in air travel planning, booking and sharing.

Technology Innovation
May 2015
Travel Innovation: The State of Startups 2005-2014
Travel Innovation: The State of Startups 2005-2014
$495 USDAnalyst: Chetan Kapoor, Cathy Schetzina Walsh, Douglas Quinby, Maggie Rauch

Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms the industry. This report tracks travel startup and investment developments worldwide, with detailed analysis of regional trends, horizontal and vertical focus.

Consumer Trends
April 2015
Verified Reviews: Do European Travelers Know (or Care)?
Verified Reviews: Do European Travelers Know (or Care)?
$350 USDAnalyst: Maggie Rauch, Douglas Quinby

Whether they visit review sites, poll friends on Facebook, or compare guest reviews on a hotel or online travel agency (OTA) site, most travelers consult their peers as they plan their trips. Many hotel chains and OTAs have now adopted the approach of featuring only “verified reviews,” in which the reviewer is confirmed to have stayed at the property. But do travelers place more trust in verified reviews, and for that matter, do they even know or care which sites only include content from verified guests? This article examines European travelers’ use and perceptions of traveler reviews, including an assessment of the types of websites they consult and trust most from the standpoint of guest reviews.

Market Overview & Sizing
April 2015
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Subscribers OnlyAnalyst: Chetan Kapoor, Douglas Quinby

For online travel agencies, 2014 was a year defined by big growth (for most) and big deals (for some). Consolidation has fundamentally restructured the category, with two major OTAs poised to account for three fifths of global OTA gross bookings. This consolidation also places enormous pressure on smaller, regional OTAs who must still compete for the same consumers and negotiate at the same table with suppliers.

Consumer Trends
March 2015
The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel (Portuguese)
The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel (Portuguese)
$399 USDAnalyst: Douglas Quinby

Translated into Portuguese: Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.

Social & Search
March 2015
Social DMOs: The State of Social Media and Destination Marketing
Social DMOs: The State of Social Media and Destination Marketing
$299 USDAnalyst: Cathy Schetzina Walsh, Bing Liu, John DiStefano, Chetan Kapoor, Deepak Jain, Douglas Quinby

Social DMOs: The State of Social Media and Destination Marketing analyzes social media practices and perspectives among destination marketing organizations. The report also provides benchmarks for DMOs to evaluate their use of social media, tracks which social networks DMOs use and value, and offers insight into key goals, challenges, tools and techniques related to social media.

Consumer Trends
February 2015
Share This! Europe: Private Accommodation and the New Rental Traveler
Share This! Europe: Private Accommodation and the New Rental Traveler
$895 USDAnalyst: Douglas Quinby, Bing Liu

Europe’s vacation rental market has exploded over the last several years, as would-be renters turned to online resources, and a plethora of startups and incumbents positioned themselves to capitalize on the shift. Europe is now the largest regional market for private rental accommodations, a segment that is increasingly moving from alternative to mainstream as a lodging option for travelers. This report takes a closer look at Europe’s private accommodation and rental landscape, including analysis of rental traveler behavior and trends, as well as online shopping and booking methods.

Market Overview & Sizing
December 2014
Canadian Online Travel Overview Third Edition: 2012-2016
Canadian Online Travel Overview Third Edition: 2012-2016
$995 USDAnalyst: Douglas Quinby, Karen Burka

Canadians are passionate about travel. More than three in four Canadian travelers say travel is important to their lifestyles, significantly greater than their U.S. counterparts. Canada's travel market is often - and almost always unfairly - pegged to its neighbor to the south, under the assumption that a shared border and language would result in similar market dynamics. But nothing could be further from the truth. With a landscape far more vast, but a population little more than a tenth of the U.S., Canada's travel market is home to some distinct characteristics.

Market Overview & Sizing
December 2014
U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies
U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies
$1,250 USDAnalyst: Douglas Quinby

The recovery of the U.S. travel market since the recession in 2008 and 2009 has been an uneven one, and so it has been for OTAs. Strong growth in hotels has been countered by headwinds from – and in some cases, tough fights with – airlines. Optimism over an improving economy and travel demand is accompanied by intensifying competition and market complexity, as online travel behemoths TripAdvisor and Google extend their reach deeper into the search-shop-buy funnel.

But the outlook is positive. U.S. leisure travelers seem to have shed their postrecessionary hesitancy and have re-entered the market. The rapid shifts from desktop to mobile are creating new opportunities for OTAs.

More Douglas Quinby Travel Research