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Douglas Quinby

Vice President, ResearchAtlanta, Georgia United States

Mr. Quinby is a travel industry veteran who enhances Phocuswright's research team with his keen insights, diligent analysis and industry relationships. He is a key contributor to The Global Edition, Special Projects and Custom Research, and oversees The Asia Pacific Edition. Douglas has been designing and leading Phocuswright research for many years, including Phocuswright's U.S. and Asia Pacific Online Travel Overview publications. He has led several seminal studies on social media and traveler reviews, travel agencies, the vacation rental markets in the U.S. and Europe, the local tours and activities market, global distribution systems and more. Douglas is a recognized expert on online travel and travel distribution and is frequently cited in leading media outlets including Bloomberg, CNN, The New York Times, USA Today, The Wall Street Journal and The Washington Post. He is also a sought-after speaker and moderator, and has presented Phocuswright research at numerous travel industry events around the world.
 
Prior to joining Phocuswright, Douglas led his own firm providing strategic research, communications and marketing services to travel technology companies. He has also served as director, marketing and communications for Atinera and as packaged travel and technology editor for Leisure Travel News. Douglas is a graduate of Oberlin College and Conservatory of Music.

Areas of Research
Douglas has broad knowledge of travel industry performance and distribution trends. He excels in the areas of travel distribution and marketing. His recent research includes in-depth studies of global distribution systems and the vacation rental industry.


Disruption's Curve - The Phocuswright Conference 2014

Recent Douglas Quinby Travel Research

Consumer Trends
August 2015
Rentals Rising: The State of Private Accommodation in U.S. Travel
Rentals Rising: The State of Private Accommodation in U.S. Travel
Subscribers OnlyAnalyst: Douglas Quinby, Marcello Gasdia

Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies such as Booking.com, the percentage of U.S. travelers who have rented a whole home or apartment has more than doubled within three years. This report tracks the rise of the U.S. private accommodations market, including: the behavior and attitudes of rental travelers versus non-renters; key differences between home rentals and hotels; and efforts to remove the remaining obstacles facing both rental travelers searching for a place to stay, and homeowners seeking to rent their homes.

Social & Search
June 2015
Search, Shop, Buy: The New Digital Funnel
Search, Shop, Buy: The New Digital Funnel
$1,295 USDAnalyst: Cathy Schetzina Walsh, Douglas Quinby, Marcello Gasdia

Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers worldwide consume and share travel information. As travelers explore the online and mobile tools available to them, the digital funnel is evolving in every market. This report provides a detailed look at how travelers in eight key markets – Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S. – are navigating the trip life cycle. It provides a basis for understanding travel-planning behavior in relation to devices and attitudes toward key shopping and purchase channels.

Consumer Trends
June 2015
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
$695 USDAnalyst: Cathy Schetzina Walsh, Bing Liu, Chetan Kapoor, Deepak Jain, Douglas Quinby

Over the past decade, the Indian travel market has undergone a dramatic transformation. Travelers have grown confident with online shopping, as innovative web and mobile offerings keep the travel vertical at the forefront of India’s online revolution. With Indian consumers primed to embrace higher-value online purchases, packaged travel represents a significant opportunity. Indian Holiday and Packages Market: Now Empowered, Travelers Take Control provides a picture of India’s holiday traveler population, including insight into general travel behavior; online and offline shopping; incidence of packaged travel purchases; purchase patterns for bundled travel; and mobile adoption.

Consumer Trends
May 2015
U.S. Online Travel Traffic Report 2013-2014
U.S. Online Travel Traffic Report 2013-2014
$895 USDAnalyst: Douglas Quinby, Ryan Williams

Phocuswright’s U.S. Online Travel Traffic Report 2013-2014 provides sizing of the U.S. online travel market by traffic (unique visitors) and examines key trends in conversion, referral traffic and site rankings. Conducted in partnership with Millward Brown Digital  (formerly Compete), this research also includes measurement and analysis of high-opportunity traffic – the key segment of site visitors who are most likely to book.

Technology Innovation
May 2015
Travel Innovation: The State of Startups 2005-2014
Travel Innovation: The State of Startups 2005-2014
$495 USDAnalyst: Chetan Kapoor, Cathy Schetzina Walsh, Douglas Quinby, Maggie Rauch

Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms the industry. This report tracks travel startup and investment developments worldwide, with detailed analysis of regional trends, horizontal and vertical focus.

Consumer Trends
April 2015
Verified Reviews: Do European Travelers Know (or Care)?
Verified Reviews: Do European Travelers Know (or Care)?
$350 USDAnalyst: Maggie Rauch, Douglas Quinby

Whether they visit review sites, poll friends on Facebook, or compare guest reviews on a hotel or online travel agency (OTA) site, most travelers consult their peers as they plan their trips. Many hotel chains and OTAs have now adopted the approach of featuring only “verified reviews,” in which the reviewer is confirmed to have stayed at the property. But do travelers place more trust in verified reviews, and for that matter, do they even know or care which sites only include content from verified guests? This article examines European travelers’ use and perceptions of traveler reviews, including an assessment of the types of websites they consult and trust most from the standpoint of guest reviews.

Market Overview & Sizing
April 2015
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Subscribers OnlyAnalyst: Chetan Kapoor, Douglas Quinby

For online travel agencies, 2014 was a year defined by big growth (for most) and big deals (for some). Consolidation has fundamentally restructured the category, with two major OTAs poised to account for three fifths of global OTA gross bookings. This consolidation also places enormous pressure on smaller, regional OTAs who must still compete for the same consumers and negotiate at the same table with suppliers.

Consumer Trends
March 2015
The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel (Portuguese)
The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel (Portuguese)
$399 USDAnalyst: Douglas Quinby

Translated into Portuguese: Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.

Social & Search
March 2015
Social DMOs: The State of Social Media and Destination Marketing
Social DMOs: The State of Social Media and Destination Marketing
$299 USDAnalyst: Cathy Schetzina Walsh, Bing Liu, John DiStefano, Chetan Kapoor, Deepak Jain, Douglas Quinby

Social DMOs: The State of Social Media and Destination Marketing analyzes social media practices and perspectives among destination marketing organizations. The report also provides benchmarks for DMOs to evaluate their use of social media, tracks which social networks DMOs use and value, and offers insight into key goals, challenges, tools and techniques related to social media.

Consumer Trends
February 2015
Share This! Europe: Private Accommodation and the New Rental Traveler
Share This! Europe: Private Accommodation and the New Rental Traveler
$895 USDAnalyst: Douglas Quinby, Bing Liu

Europe’s vacation rental market has exploded over the last several years, as would-be renters turned to online resources, and a plethora of startups and incumbents positioned themselves to capitalize on the shift. Europe is now the largest regional market for private rental accommodations, a segment that is increasingly moving from alternative to mainstream as a lodging option for travelers. This report takes a closer look at Europe’s private accommodation and rental landscape, including analysis of rental traveler behavior and trends, as well as online shopping and booking methods.

More Douglas Quinby Travel Research