Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands

Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands Published April 2017 Analyst: Hollis Thomases

 

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Research Type:
Format:
HTML & PDF
Pages:
20
Figures:
11

Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and actual budget to allocate to new advancements in digital marketing challenges any professional, even the savviest. With the pace of change and the pressures of competition, brands must weigh their decisions based on both where they think their consumers will be next and how much they want to be leaders versus followers in that space.

This report will examine the marketing tactics and technologies on the rise, the ways in which travel marketers can specifically tap into these opportunities, and what aspects of proven yet commonly under-utilized marketing tactics and technologies travel brands should re-visit.

  • Introduction
  • Delivering Dreams
    • Video Ubiquity
    • Advancements in Video Advertising
    • Something New for Television Commercials, Too
    • Video as an Experience
    • And we’re live!
    • Live-Like
  • The Changing Arc of Search to Share
  • Artificial Intelligence (AI)
  • Learning from Retail
  • Re-Visiting Under-Utilized Tactics and Best Practices
    • Content Marketing
    • Native Advertising
    • Influencer Marketing
    • Understand Incrementality
    • Get Back to Basics
  • One Certainty
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