Travel Innovation and Technology Trends 2016

Travel Innovation and Technology Trends 2016 Published May 2016 Analyst: Bob Offutt

 

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Each year, Phocuswright publishes its pick of the top business and technology trends that will affect the future of travel distribution. Once a technology leader, the travel industry has had difficulty breaking from the success of the past and embracing the future. The Phocuswright trends that define the future of travel distribution are divided into two parts:

  • Newly emerging trends that have the potential to be game changers
  • Updates of previously published Phocuswright trends that are gaining momentum, pivoting or both

The Phocuswright Game-Changing Trends for 2016:

  1. Block Chain: A new way to move value
  2. The Internet of Things: A world of opportunity
  3. E-commerce and social networks converge
  4. Augmented and Virtual Reality: "Total Recall" realized?
  5. Messaging: The new old

The Phocuswright Gaining Momentum/Pivoting Trends for 2016:

  1. Quality digital experiences = customer loyalty
  2. "Uberization" of the world
  3. Contextualization: Best when taken with personalization and customization
  4. Traditional travel distribution: death by a thousand cuts

  • Introduction
    • The Phocuswright Game-Changing Trends for 2016:
    • The Phocuswright Gaining Momentum/Pivoting Trends for 2016:
  • Game-Changing Trend 1 – Block chain: A New Way to Move Value
  • Game-Changing Trend 2 – The Internet of Things: A World of Opportunity
  • Game-Changing Trend 3 – E-commerce and Social Networks Converge
    • Use Case 1
    • Use Case 2
    • Use Case 3
  • Game-Changing Trend 4 – Augmented and Virtual Reality: Total Recall Realized?
  • Game-Changing Trend 5 – Messaging: The New Old
  • Gaining Momentum/Pivoting Trend 1 – Quality Digital Experiences = Customer Loyalty
  • Gaining Momentum/Pivoting Trend 2 – “Uberization” of the World
  • Gaining Momentum/Pivoting Trend 3 – Contextualization: Best When Taken with Personalization and Customization
  • Gaining Momentum/Pivoting Trend 4 – Traditional Travel Distribution: Death by a Thousand Cuts
    • Air Distribution
    • Hospitality
  • Disruption (more “cuts”) is here to stay
  • Conclusion: Pursuing Meaningful Innovation
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