Real-Time Revolution in Hotel Operations

Summary

Data has long been used to make operating decisions. But what happens when the paradigm shifts, as it has post-COVID, with uncertainty around labor availability, increased desire for seamless guest experiences, and shifting demand patterns? Will historic data aggregation and use still serve as the best tool for logistical planning and decision making? The answer is twofold. While the tried-and-true information can still be valuable, hoteliers looking forward must also incorporate real-time data into their calculations and planning for success in the modern sphere.

Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article explores real-time data’s direct impact on hotel operations and profitability, focusing on how the following operational areas can be optimized:

• Labor scheduling and staffing
• Team member performance metrics
• Sales data for trends, both internal and market-wide
• Operational function automation
• Targeted ancillary revenue from guest behavior data