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U.S. Online Travel Traffic Report 2013-2014
U.S. Online Travel Traffic Report 2013-2014
Published: May 2015Analysts: Douglas Quinby, Ryan Williams

Phocuswright’s U.S. Online Travel Traffic Report 2013-2014 provides sizing of the U.S. online travel market by traffic (unique visitors) and examines key trends in conversion, referral traffic and site rankings. Conducted in partnership with Millward Brown Digital  (formerly Compete), this research also includes measurement and analysis of high-opportunity traffic – the key segment of site visitors who are most likely to book.  

Topics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
US $895 FREE for Global SubscribersCurrency conversions based on today's rates: CA $1,114 • £582 • €823
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
Published: May 2015Analysts: Bing Liu, Cathy Schetzina Walsh, Chetan Kapoor, Deepak Jain, Douglas Quinby

Over the past decade, the Indian travel market has undergone a dramatic transformation. Travelers have grown confident with online shopping, as innovative web and mobile offerings keep the travel vertical at the forefront of India’s online revolution. With Indian consumers primed to embrace higher-value online purchases, packaged travel represents a significant opportunity. Indian Holiday and Packages Market: Now Empowered, Travelers Take Control provides a picture of India’s holiday traveler population, including insight into general travel behavior; online and offline shopping; incidence of packaged travel purchases; purchase patterns for bundled travel; and mobile adoption.

Topic: Consumer TrendsSegment: Tours & PackagesRegion: Asia PacificResearch Type: Report
Subscribers Only FREE for Asia Pacific, Global Subscribers
Hotel Channel Management at a Crossroads
Hotel Channel Management at a Crossroads
Published: May 2015Analyst: Robert Cole

Hotel products are inherently complex, and the ability to price and distribute rooms efficiently (at a reasonable cost) is fundamental to sustaining profitability. But in such a fragmented marketplace, any efforts to optimize rates and inventory will face a host of challenges: functional limitations in reservation systems and intermediary platforms, difficulty obtaining a complete picture of distribution costs, shifting OTA business models, loss of rate parity, and personalization. The future of channel management will focus on centralizing business rules across disparate systems, most likely with cloud-based reservation platforms. Until then, channel managers need to establish a total revenue management strategy across channels.

Topic: Technology InnovationSegment: Hotels & LodgingResearch Type: Analysis
US $350 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $436 • £228 • €322
Rethinking Rail: Disruption and Digital Distribution in Europe’s Online Travel Market
Rethinking Rail: Disruption and Digital Distribution in Europe’s Online Travel Market
Published: May 2015Analyst: Luke Bujarski

More than 1 billion Europeans travel long distance via train every year. The market is massive and growing, but rail has taken a back seat to flight and hotel search when it comes to online travel. Service fragmentation and data complexity have slowed the pace of integration of rail into mainstream online travel shopping channels. However, market competition, liberalization, and advances in digital distribution are steadily pulling rail deeper into Europe’s online travel ecosystem. This Spotlight analyzes Europe’s rail market in the context of online distribution and mounting competition among travel intermediaries to integrate rail into their service offerings.

Topic: Market Overview & SizingSegment: RailRegion: EuropeResearch Type: Spotlight
US $450 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $560 • £293 • €414
Travel Innovation and Technology Trends 2015
Travel Innovation and Technology Trends 2015
Published: May 2015Analysts: Bob Offutt, Colie Hoffman

Technology has so evolved that we can now use it to observe our own technology-related behavior. In real time, we can see how technology changes our lives, how we interact with it, and how it enables new business opportunities. As the gap between ourselves and our devices shrinks, connectivity and interoperability become more essential to our daily lives – and to commercial progress. For travel companies, competition has grown extremely intense, pushing sales to an all-time high in 2014. Before travel executives select tech investments for 2015 and beyond, they need to consider six major industry trends. All six share the same two focal points: the customer and the trip experience.

Topic: Technology InnovationRegions: Europe, U.S. & CanadaResearch Type: Spotlight
US $500 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $623 • £325 • €460
Travel Innovation: The State of Startups 2005-2014
Travel Innovation: The State of Startups 2005-2014
Published: May 2015Analysts: Cathy Schetzina Walsh, Chetan Kapoor, Douglas Quinby, Maggie Rauch

Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms the industry. This report tracks travel startup and investment developments worldwide, with detailed analysis of regional trends, horizontal and vertical focus.

Topic: Technology InnovationRegion: U.S. & CanadaResearch Type: Spotlight
US $495 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $616 • £322 • €455
How Will the Internet of Things (IoT) Impact the Travel Experience?
How Will the Internet of Things (IoT) Impact the Travel Experience?
Published: May 2015Analyst: Norm Rose

The Internet of Things (IoT) – a collection of smart devices that transfer data over a network – is becoming increasingly sophisticated and impactful. While the best-known such object is the smartphone, a variety of IoT devices are currently on the market – smart home appliances, voice-controlled lighting systems and wearable activity monitors are just a few examples. The number of connected “things” is projected to grow from 4.9 billion in 2015 to nearly 25 billion by 2020. This Analysis explores the role of the IoT in both daily life and the travel industry, and examines how up-and-coming smart devices will change the travel experience.

Topic: Technology InnovationSegments: Air, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Analysis
US $250 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $311 • £163 • €230
Verified Reviews: Do European Travelers Know (or Care)?
Verified Reviews: Do European Travelers Know (or Care)?
Published: April 2015Analysts: Douglas Quinby, Maggie Rauch

Whether they visit review sites, poll friends on Facebook, or compare guest reviews on a hotel or online travel agency (OTA) site, most travelers consult their peers as they plan their trips. Many hotel chains and OTAs have now adopted the approach of featuring only “verified reviews,” in which the reviewer is confirmed to have stayed at the property. But do travelers place more trust in verified reviews, and for that matter, do they even know or care which sites only include content from verified guests? This article examines European travelers’ use and perceptions of traveler reviews, including an assessment of the types of websites they consult and trust most from the standpoint of guest reviews.

Topic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Analysis
US $350 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $436 • £228 • €322
(Dis)Loyalty and the U.S. Leisure Traveler
(Dis)Loyalty and the U.S. Leisure Traveler
Published: April 2015Analysts: Karen Burka, Marcello Gasdia

Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.

Topics: Business Travel, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
US $695 FREE for Global SubscribersCurrency conversions based on today's rates: CA $865 • £452 • €639
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Published: April 2015Analysts: Chetan Kapoor, Douglas Quinby

For online travel agencies, 2014 was a year defined by big growth (for most) and big deals (for some). Consolidation has fundamentally restructured the category, with two major OTAs poised to account for three fifths of global OTA gross bookings. This consolidation also places enormous pressure on smaller, regional OTAs who must still compete for the same consumers and negotiate at the same table with suppliers.

Topic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Data Point
Subscribers Only FREE for European, Global Subscribers