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Search for Relevancy: Trends and Strategies in the Dynamic World of Search
Search for Relevancy: Trends and Strategies in the Dynamic World of Search
Published: March 2015Analyst: Michael Gerra
Topic: Technology InnovationRegion: U.S. & CanadaResearch Type: Spotlight
Subscribers Only FREE for Innovation Subscribers
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2014
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2014
Published: February 2015Analyst: Charuta Fadnis

Just as economic conditions across the U.S. and Europe have impacted consumers’ decisions about whether to travel and how much to spend, evolving digital habits have influenced how travelers discover, research and buy travel. With more and more information available online, one of the key challenges for travelers is to find sources they trust. This report examines the leisure travel destination selection process and provides insight into key motivating factors, preferences regarding offline and online information sources, and websites and apps used by travelers in the U.S., France, Germany and the U.K.

Topic: Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegions: Europe, U.S. & CanadaResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Spain’s Rising Class of Tech-Savvy Hotel Chains
Spain’s Rising Class of Tech-Savvy Hotel Chains
Published: February 2015Analyst: Luke Bujarski

This Spotlight offers a glimpse into the distribution and marketing trends of a unique subset of Spanish hotel chains, born in the age of the Internet. In doing so, it sets a benchmark against which hoteliers in any geography or category can gauge their digital distribution and marketing strategies.

Topics: Mobile, Technology InnovationSegment: Hotels & LodgingRegion: EuropeResearch Type: Spotlight
US $350 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $389 • £217 • €270
Traveler Technology Survey 2014
Traveler Technology Survey 2014
Published: January 2015Analyst: Marcello Gasdia

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.

Topics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
US $995 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Brazil Online Travel Overview Second Edition
Brazil Online Travel Overview Second Edition
Published: February 2015Analysts: Colie Hoffman, Luke Bujarski

Brazil presents a significant opportunity for companies willing and able to overcome the challenges of the country’s increasingly competitive online travel market. Although macroeconomic metrics have recently taken a dip and online travel agency (OTA) commission margins have shrunk, supplier data indicates steady gains in both leisure and business travel

Topics: Consumer Trends, Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Latin AmericaResearch Type: Report
US $595 FREE for Global SubscribersCurrency conversions based on today's rates: CA $660 • £369 • €458
Mexico Online Travel Overview Second Edition
Mexico Online Travel Overview Second Edition
Published: February 2015Analysts: Colie Hoffman, Luke Bujarski

With relatively low online travel penetration and a population of more than 120 million, Mexico is a market of great untapped promise. The country has the world's 13th largest travel market in 2013, just behind Italy and Spain. Mexican airports transported over 55 million passengers in 2013, and despite concerns about personal safety related to inter-gang violence, international arrivals increased between 1H13 and 1H14.

Topics: Consumer Trends, Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsResearch Type: Report
US $595 FREE for Global SubscribersCurrency conversions based on today's rates: CA $660 • £369 • €458
European Online Travel Overview Tenth Edition Market Data Sheet
European Online Travel Overview Tenth Edition Market Data Sheet
Published: February 2015Analysts: Colie Hoffman, Luke Bujarski

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.

Here are the hard facts about the Europe travel market in easy-to-use tables.

Topic: Market Overview & SizingRegion: EuropeResearch Type: Market Data Sheet
Subscribers Only FREE for European, Global Subscribers
Travel Innovation Summit 2014 Recap: What’s Hot, What’s Not and What to Expect in 2015
Travel Innovation Summit 2014 Recap: What’s Hot, What’s Not and What to Expect in 2015
Published: February 2015Analyst: Caryn Smith

The US$1.2 trillion global travel industry is accustomed to innovation. New technologies have sparked imaginations and spurred thousands of companies, from startups to established businesses, to create the means to better serve suppliers and travelers. But innovations also mean challenges – in the form of disruptions and transformations to the industry – and result in successes and failures along the way.

Since 2008, Phocuswright’s Travel Innovation Summit (TIS) has provided a platform for an elite group of industry visionaries to promote their ideas globally, gaining new partners, customers and suppliers in the process. And they’ve received monetary support; to date, 153 TIS innovators have realized more than $1.3 billion in funding
and acquisitions (excluding IPOs).

Topic: Technology InnovationRegion: U.S. & CanadaResearch Type: Analysis
Subscribers Only FREE for Innovation Subscribers
Share This! Europe: Private Accommodation and the New Rental Traveler
Share This! Europe: Private Accommodation and the New Rental Traveler
Published: February 2015Analysts: Bing Liu, Douglas Quinby

Europe’s vacation rental market has exploded over the last several years, as would-be renters turned to online resources, and a plethora of startups and incumbents positioned themselves to capitalize on the shift. Europe is now the largest regional market for private rental accommodations, a segment that is increasingly moving from alternative to mainstream as a lodging option for travelers. This report takes a closer look at Europe’s private accommodation and rental landscape, including analysis of rental traveler behavior and trends, as well as online shopping and booking methods.

Topics: Consumer Trends, Mobile, Social & SearchSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
US $895 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $993 • £555 • €689
U.S. Online Travel Overview Fourteenth Edition
U.S. Online Travel Overview Fourteenth Edition
Published: December 2014Analysts: Douglas Quinby, Lorraine Sileo, Maggie Rauch, Robert Cole

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.

Topic: Market Overview & SizingRegion: U.S. & CanadaResearch Type: Report
US $2,495 FREE for Global SubscribersCurrency conversions based on today's rates: CA $2,769 • £1,547 • €1,921