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Destination Unknown: How U.S. and European Travelers Decide Where to Go 2014
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2014
Published: February 2015Analyst: Charuta Fadnis

Just as economic conditions across the U.S. and Europe have impacted consumers’ decisions about whether to travel and how much to spend, evolving digital habits have influenced how travelers discover, research and buy travel. With more and more information available online, one of the key challenges for travelers is to find sources they trust. This report examines the leisure travel destination selection process and provides insight into key motivating factors, preferences regarding offline and online information sources, and websites and apps used by travelers in the U.S., France, Germany and the U.K.

Topic: Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegions: Europe, U.S. & CanadaResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
European Online Travel Overview Tenth Edition Market Data Sheet
European Online Travel Overview Tenth Edition Market Data Sheet
Published: February 2015Analysts: Colie Hoffman, Luke Bujarski

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.

Here are the hard facts about the Europe travel market in easy-to-use tables.

Topic: Market Overview & SizingRegion: EuropeResearch Type: Market Data Sheet
Subscribers Only FREE for European, Global Subscribers
Spain’s Rising Class of Tech-Savvy Hotel Chains
Spain’s Rising Class of Tech-Savvy Hotel Chains
Published: February 2015Analyst: Luke Bujarski

This Spotlight offers a glimpse into the distribution and marketing trends of a unique subset of Spanish hotel chains, born in the age of the Internet. In doing so, it sets a benchmark against which hoteliers in any geography or category can gauge their digital distribution and marketing strategies.

Topics: Mobile, Technology InnovationSegment: Hotels & LodgingRegion: EuropeResearch Type: Spotlight
US $350 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $389 • £217 • €270
Traveler Technology Survey 2014
Traveler Technology Survey 2014
Published: January 2015Analyst: Marcello Gasdia

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.

Topics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
US $995 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Brazil Online Travel Overview Second Edition
Brazil Online Travel Overview Second Edition
Published: February 2015Analysts: Colie Hoffman, Luke Bujarski

Brazil presents a significant opportunity for companies willing and able to overcome the challenges of the country’s increasingly competitive online travel market. Although macroeconomic metrics have recently taken a dip and online travel agency (OTA) commission margins have shrunk, supplier data indicates steady gains in both leisure and business travel

Topics: Consumer Trends, Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Latin AmericaResearch Type: Report
US $595 FREE for Global SubscribersCurrency conversions based on today's rates: CA $660 • £369 • €458
Mexico Online Travel Overview Second Edition
Mexico Online Travel Overview Second Edition
Published: February 2015Analysts: Colie Hoffman, Luke Bujarski

With relatively low online travel penetration and a population of more than 120 million, Mexico is a market of great untapped promise. The country has the world's 13th largest travel market in 2013, just behind Italy and Spain. Mexican airports transported over 55 million passengers in 2013, and despite concerns about personal safety related to inter-gang violence, international arrivals increased between 1H13 and 1H14.

Topics: Consumer Trends, Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsResearch Type: Report
US $595 FREE for Global SubscribersCurrency conversions based on today's rates: CA $660 • £369 • €458
Italian Online Travel Overview Tenth Edition
Italian Online Travel Overview Tenth Edition
Published: January 2015Analyst: Stanislas Feminier

Thanks to a gloomy economic and political environment, Italy’s travel market has suffered three straight years of losses. But 2014 brought a turnaround: Travel gross bookings increased both overall and within each segment, and rail operators’ investment in high-speed routes finally paid off. Despite the country’s previous struggles, Italy has plenty of reasons to expect a brighter future. The country remains highly desirable as an inbound destination, and low-cost carriers across Europe have added more Italian routes to and from major cities. Italy is also home to a robust informal economy, which – along with the recent influx of visitors from emerging markets like Russia and China – is helping to cushion the travel market from low unemployment and the subsequent drop in domestic trips. In addition, Italian travelers are flocking to social media and mobile, which will give travel a needed boost through 2016.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
German Online Travel Overview Tenth Edition
German Online Travel Overview Tenth Edition
Published: January 2015Analyst: Ralph Merten

Bolstered by economic prosperity and low unemployment rates, Germany held fast as Europe’s largest travel market in 2013. Despite high Internet penetration and the importance of travel to German culture, online travel penetration in Germany is low compared to other European markets. German airlines faced losses in 2013, but regained ground in 2014 through cost cuts and restructuring. Hotels continue to grow steadily. Overall growth for rail was flat in 2013, but online bookings became the primary sales channel for Deutsche Bahn, the country’s dominant operator. Through 2016, each of Germany’s travel segments will see a shift from offline to online distribution.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
French Online Travel Overview Tenth Edition
French Online Travel Overview Tenth Edition
Published: January 2015Analyst: Peter O'Connor

The French travel market managed to eke out stability in 2013 in the face of considerable economic and political challenges, both at home and in key inbound and outbound markets. Gains made by French airlines and online travel agencies were negated by the drop in tour operator gross bookings and by stagnation in the rail and hotel segments. However, online travel is having better luck than the market as a whole, and the bulk of this growth is due to the success of online travel agencies (rather than suppliers). France’s total travel market will begin to recover in 2015.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Spanish Online Travel Overview Tenth Edition
Spanish Online Travel Overview Tenth Edition
Published: January 2015Analysts: David Juman, Jesus Salgado Criado

In Spain, strong inbound tourism has pulled the country’s travel market out of recession and will continue to drive growth through 2016. The national economy is still struggling under the weight of extremely high unemployment and massive public debt, though, which has put a damper on domestic travel. Spain’s online travel market is less developed than those in other major European markets, but it is growing rapidly, especially in mobile. Low-cost air carriers and the country’s lone rail operator already depend heavily on online direct distribution, and online travel agencies serve a critical role in aggregating local, independent hotel content. Low-cost carriers will lead growth through 2016.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766