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Traveler Technology Survey 2014
Traveler Technology Survey 2014
Published: January 2015Analyst: Marcello Gasdia

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.

Topics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
US $995 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
French Online Travel Overview Tenth Edition
French Online Travel Overview Tenth Edition
Published: January 2015Analyst: Peter O'Connor

The French travel market managed to eke out stability in 2013 in the face of considerable economic and political challenges, both at home and in key inbound and outbound markets. Gains made by French airlines and online travel agencies were negated by the drop in tour operator gross bookings and by stagnation in the rail and hotel segments. However, online travel is having better luck than the market as a whole, and the bulk of this growth is due to the success of online travel agencies (rather than suppliers). France’s total travel market will begin to recover in 2015.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
German Online Travel Overview Tenth Edition
German Online Travel Overview Tenth Edition
Published: January 2015Analyst: Ralph Merten

Bolstered by economic prosperity and low unemployment rates, Germany held fast as Europe’s largest travel market in 2013. Despite high Internet penetration and the importance of travel to German culture, online travel penetration in Germany is low compared to other European markets. German airlines faced losses in 2013, but regained ground in 2014 through cost cuts and restructuring. Hotels continue to grow steadily. Overall growth for rail was flat in 2013, but online bookings became the primary sales channel for Deutsche Bahn, the country’s dominant operator. Through 2016, each of Germany’s travel segments will see a shift from offline to online distribution.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Spanish Online Travel Overview Tenth Edition
Spanish Online Travel Overview Tenth Edition
Published: January 2015Analysts: David Juman, Jesus Salgado Criado

In Spain, strong inbound tourism has pulled the country’s travel market out of recession and will continue to drive growth through 2016. The national economy is still struggling under the weight of extremely high unemployment and massive public debt, though, which has put a damper on domestic travel. Spain’s online travel market is less developed than those in other major European markets, but it is growing rapidly, especially in mobile. Low-cost air carriers and the country’s lone rail operator already depend heavily on online direct distribution, and online travel agencies serve a critical role in aggregating local, independent hotel content. Low-cost carriers will lead growth through 2016.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Italian Online Travel Overview Tenth Edition
Italian Online Travel Overview Tenth Edition
Published: January 2015Analyst: Stanislas Feminier

Thanks to a gloomy economic and political environment, Italy’s travel market has suffered three straight years of losses. But 2014 brought a turnaround: Travel gross bookings increased both overall and within each segment, and rail operators’ investment in high-speed routes finally paid off. Despite the country’s previous struggles, Italy has plenty of reasons to expect a brighter future. The country remains highly desirable as an inbound destination, and low-cost carriers across Europe have added more Italian routes to and from major cities. Italy is also home to a robust informal economy, which – along with the recent influx of visitors from emerging markets like Russia and China – is helping to cushion the travel market from low unemployment and the subsequent drop in domestic trips. In addition, Italian travelers are flocking to social media and mobile, which will give travel a needed boost through 2016.

Topic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
Scandinavian Online Travel Overview Tenth Edition
Scandinavian Online Travel Overview Tenth Edition
Published: January 2015Analyst: Friederike Schwarz

Not only did Scandinavia’s travel market expand in 2013, but each segment performed well – especially low-cost carriers. Scandinavia, the smallest of the major European travel markets, has the highest online penetration, and it will retain this title through 2016 as strong smartphone penetration drives an exponential rise in travel-related mobile use. Annual growth through 2016 will be slow but steady, as the travel markets in Norway, Denmark and Sweden are all relatively mature, but certain segments and channels – low-cost carriers, online travel agencies and mobile bookings – will outpace the overall market. 

Topic: Market Overview & SizingRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
U.K. Online Travel Overview Tenth Edition
U.K. Online Travel Overview Tenth Edition
Published: January 2015Analyst: Luke Bujarski

Improvements in the British economy in 2013, as well as favorable exchange rates between the pound sterling and the euro, drove demand for outbound leisure travel and stirred heavy competition within the industry. Low-cost carriers led growth for the year, followed by rail and traditional airlines, and mobile strategies stood front and center. Tour operators started separating themselves from online travel agencies in the hopes of becoming favored travel brands (and channels). This flurry of consumer-driven activity and growth – while welcome – may cool down soon, resulting in relatively slower growth through 2016. Ultimately, though, the long view for the U.K. remains optimistic.

Topic: Market Overview & SizingRegion: EuropeResearch Type: Report
US $995 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $1,104 • £617 • €766
European Online Travel Overview Tenth Edition
European Online Travel Overview Tenth Edition
Published: December 2014Analysts: Colie Hoffman, David Juman, Donna Airoldi, Friederike Schwarz, Jesus Salgado Criado, Karen Burka, Lorraine Sileo, Luke Bujarski, Peter O'Connor, Ralph Merten, Stanislas Feminier

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.

Topics: Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
US $2,495 FREE for European, Global SubscribersCurrency conversions based on today's rates: CA $2,769 • £1,547 • €1,921
U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies
U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies
Published: December 2014Analyst: Douglas Quinby

The recovery of the U.S. travel market since the recession in 2008 and 2009 has been an uneven one, and so it has been for OTAs. Strong growth in hotels has been countered by headwinds from – and in some cases, tough fights with – airlines. Optimism over an improving economy and travel demand is accompanied by intensifying competition and market complexity, as online travel behemoths TripAdvisor and Google extend their reach deeper into the search-shop-buy funnel.

But the outlook is positive. U.S. leisure travelers seem to have shed their postrecessionary hesitancy and have re-entered the market. The rapid shifts from desktop to mobile are creating new opportunities for OTAs.

Topic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Subscribers Only FREE for Global Subscribers
The State of Social Media in Travel: Facebook Travel Analytics with Socialbakers
The State of Social Media in Travel: Facebook Travel Analytics with Socialbakers
Published: December 2014Analyst: Douglas Quinby

Phocuswright and Socialbakers, a leading social media analytics firm, collaborated to identify, organize and analyze the Facebook presences of the world's largest travel brands.This analysis accompanies Phocuswright's global industry survey (The State of Social Media Travel) released in September 2014.

     

    Topic: Social & SearchResearch Type: Report
    Subscribers Only FREE for Innovation Subscribers