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How Will the Internet of Things (IoT) Impact the Travel Experience?
How Will the Internet of Things (IoT) Impact the Travel Experience?
Published: May 2015Analyst: Norm Rose

The Internet of Things (IoT) – a collection of smart devices that transfer data over a network – is becoming increasingly sophisticated and impactful. While the best-known such object is the smartphone, a variety of IoT devices are currently on the market – smart home appliances, voice-controlled lighting systems and wearable activity monitors are just a few examples. The number of connected “things” is projected to grow from 4.9 billion in 2015 to nearly 25 billion by 2020. This Analysis explores the role of the IoT in both daily life and the travel industry, and examines how up-and-coming smart devices will change the travel experience.

Topic: Technology InnovationSegments: Air, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Analysis
Subscribers Only FREE for Innovation Subscribers
Verified Reviews: Do European Travelers Know (or Care)?
Verified Reviews: Do European Travelers Know (or Care)?
Published: April 2015Analysts: Douglas Quinby, Maggie Rauch

Whether they visit review sites, poll friends on Facebook, or compare guest reviews on a hotel or online travel agency (OTA) site, most travelers consult their peers as they plan their trips. Many hotel chains and OTAs have now adopted the approach of featuring only “verified reviews,” in which the reviewer is confirmed to have stayed at the property. But do travelers place more trust in verified reviews, and for that matter, do they even know or care which sites only include content from verified guests? This article examines European travelers’ use and perceptions of traveler reviews, including an assessment of the types of websites they consult and trust most from the standpoint of guest reviews.

Topic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Analysis
Subscribers Only FREE for European, Global Subscribers
(Dis)Loyalty and the U.S. Leisure Traveler
(Dis)Loyalty and the U.S. Leisure Traveler
Published: April 2015Analysts: Karen Burka, Marcello Gasdia

Today’s consumers are bombarded with loyalty offers at every turn, and for many businesses, loyalty programs are critical to attracting new customers and giving existing ones a reason to stick around. The travel industry is certainly no exception. But just how influential are loyalty programs among the roughly 130 million U.S. leisure travelers who will generate more than US$300 billion in leisure gross bookings in 2015? This report examines the role of loyalty in consumer leisure travel behavior and spending, specifically for airlines, hotels and online travel agencies (OTAs). It addresses loyalty program participation across key demographics, and explores how loyalty impacts travel shopping and booking.

Topics: Business Travel, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
US $695 FREE for Global SubscribersCurrency conversions based on today's rates: CA $845 • £460 • €620
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Online Travel Agencies 4Q and Full Year 2014: Amid Consolidation, Relentless Competition
Published: April 2015Analysts: Chetan Kapoor, Douglas Quinby

For online travel agencies, 2014 was a year defined by big growth (for most) and big deals (for some). Consolidation has fundamentally restructured the category, with two major OTAs poised to account for three fifths of global OTA gross bookings. This consolidation also places enormous pressure on smaller, regional OTAs who must still compete for the same consumers and negotiate at the same table with suppliers.

Topic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Data Point
Subscribers Only FREE for European, Global Subscribers
Travel Technology and the U.S. Business Traveler
Travel Technology and the U.S. Business Traveler
Published: April 2015Analyst: Charuta Fadnis

In the years since smartphones first disrupted the travel market, companies have made great strides in offering mobile functionality that makes the travel process more seamless. While corporate travel initially lagged leisure in mobile development, the industry has moved quickly to provide business travelers with better mobile tools, features and functionality. To optimize their investments, companies must understand how business travelers use their mobile devices, both for work and for play. This report offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices, including general behavior, device adoption, future purchase intentions, participation in social media and more.

Topics: Business Travel, Mobile, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
US $895 FREE for Global SubscribersCurrency conversions based on today's rates: CA $1,088 • £592 • €799
What’s All the Buzz About Beacons?
What’s All the Buzz About Beacons?
Published: April 2015Analyst: Norm Rose

Many believe that beacons may be one of the most important technologies ever developed for travel marketing and customer service. Beacons (or iBeacons which refers to the Apple specific technology) are small devices that broadcast and capture information to and from mobile applications within a short proximity. This article will review the current state of beacon technology in the travel industry and evaluate its potential for the future.

Topics: Consumer Trends, Mobile, Technology InnovationSegments: Air, Hotels & LodgingRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Analysis
US $350 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $425 • £231 • €312
Customer Experience Management at the Speed of Data: The New Frontier of Value Creation in Hospitality
Customer Experience Management at the Speed of Data: The New Frontier of Value Creation in Hospitality
Published: April 2015Analyst: Gabriele Piccoli

Customer Experience Management (CEM) is about ensuring that guests receive consistently outstanding service no matter when and how they interact with the firm. With organizations now analyzing large volumes of data using a wide range of tools and technology, the frontier of CEM is rapidly advancing. This Phocuswright Spotlight focuses on how hospitality companies can use the ever-increasing amount of available digital data to create a CEM strategy that anticipates guest behavior and responds to guest needs.

Topic: Technology InnovationRegion: U.S. & CanadaResearch Type: Spotlight
US $350 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $425 • £231 • €312
Native Advertising for the Travel Marketer
Native Advertising for the Travel Marketer
Published: March 2015Analyst: Hollis Thomases

Native advertising has become the darling of digital publishers, but is it right for travel advertisers? This Analysis explores the various types of native advertising available to travel marketers, using examples to highlights some of the advantages and challenges of each.

Topics: Destination & Activities Marketing, Technology InnovationResearch Type: Analysis
US $350 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $425 • £231 • €312
Social DMOs: The State of Social Media and Destination Marketing
Social DMOs: The State of Social Media and Destination Marketing
Published: March 2015Analysts: Bing Liu, Cathy Schetzina Walsh, Chetan Kapoor, Deepak Jain, Douglas Quinby, John DiStefano

Social DMOs: The State of Social Media and Destination Marketing analyzes social media practices and perspectives among destination marketing organizations. The report also provides benchmarks for DMOs to evaluate their use of social media, tracks which social networks DMOs use and value, and offers insight into key goals, challenges, tools and techniques related to social media. 

Topic: Social & SearchRegion: U.S. & CanadaResearch Type: Report
US $299 FREE for Global SubscribersCurrency conversions based on today's rates: CA $363 • £198 • €267
The Future of Airfare Shopping
The Future of Airfare Shopping
Published: March 2015Analyst: Bob Offutt

In the early 1990’s, air shopping and booking was largely dominated by four GDSs, which handled communication and data transfer between suppliers, intermediaries and various other points of sale. Today, air shopping is increasingly influenced by a range of other entities and platforms, including metasearch, third-party search, large computer systems on commodity hardware, open source software, large online travel agencies, airline fee reductions and cloud services. This Analysis examines the components of the legacy airfare shopping process, and the new technologies and user expectations that could potentially be the catalysts for reshaping airfare shopping.

Topic: Technology InnovationSegment: AirRegion: U.S. & CanadaResearch Type: Analysis
US $350 FREE for Innovation SubscribersCurrency conversions based on today's rates: CA $425 • £231 • €312