APAC Continues to Lead the Push Towards a Completely Mobile Traveler Life Cycle

Published July 2017 Analyst:

 

It's no surprise that global travel companies continue to focus on mobile growth in Asia Pacific (APAC). With high Internet and mobile penetration, travelers in APAC expect faster and easier access to travel, without being bogged down by traditional payment methods. Unique market dynamics force travel companies to adopt local strategies that don't work anywhere else. Let's take a look at why APAC continues to lead the push towards a completely mobile traveler life cycle.

Asia Pacific leads all markets in mobile booking adoption. APAC mobile bookings are projected to grow from 24% of the online travel market in 2015 to 37% in 2017.
Read More: APAC Leads all Markets in Mobile


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Combined mobile gross bookings of China, India and Japan will reach US$105.9 billion by 2020, up 325% over 2015. In APAC, online travel agencies are at the forefront of mobile innovation, development, marketing and distribution relative to the suppliers.
Read More: Asia Pacific Travel Markets Have the World's Highest Mobile Travel Penetration


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Mobile travel shopping and booking varies from market to market in Southeast Asia: In the past 12 months, more than one in two Indonesian and Thai online travelers booked travel via smartphone. Rising mobile travel bookings in these markets is also influenced by online travel agencies publishing mobile-only prices and discounts on their apps. In contrast, travel shopping and booking via smartphones is less popular in Malaysia and Singapore.
Read More: Mobile Travel Shopping and Booking Ascends in Southeast Asia


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China's airlines lag far behind OTAs in the technology department. But after treating web- and then mobile-based distribution as an afterthought, these state-owned behemoths have begun to take digital distribution seriously. They're growing their in-house mobile teams, and optimization of user experience and marketing are now strategic priorities.
Read More: Chinese Airlines Get Serious About Direct Bookings


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