While Online Penetration Soars, Australia Mobile Travel Booking Unimpressive

Even with weakening macroeconomic conditions in their country, Australians are still traveling – even overseas. And the country is ahead of Asia in terms of telecommunications infrastructure and connectivity – more than 82% of the population is connected, which has strong implications for how they search, shop and eventually buy travel.

A new Phocuswright report provides a detailed look at how Australian travelers are navigating the trip life cycle and describes core travel behaviors and preferences.

Despite a somewhat weakened economy, Australians are among the highest travel spenders worldwide. Annual travel spend exceeded US$3,800, ahead of U.K., U.S., German and Chinese travelers.

Foreign exchange swings in 2014 may have pinched Australians' budgets, but they have maintained their traveling ways, including overseas. Ahead of Asia in terms of telecommunications infrastructure and connectivity, its small population has high Internet penetration and access to the latest technologies and devices. Aussies are a savvy bunch, and this prolific technology has strong implications for how they search, shop and eventually buy travel.  

Phocuswright's Australia Consumer Travel Report provides a detailed look at how Australian travelers are navigating the trip life cycle. The report describes core travel behaviors and preferences to analyze how online and mobile trends influence destination selection, shopping and booking. It also provides a basis for understanding travel planning behavior in relation to devices and attitudes toward key shopping and purchase channels.  

Key topics include:

• A complete analysis of the consumer travel search-shop-buy process, including sources of information and types of websites used
• Booking trends for major travel products, including air and hotel
• Trip motivation and information sources used in destination research
• Mobile shopping and booking trends and use of online features during the trip planning process

Purchase today to understand and leverage the key trends that are driving the behavior of Australia's travelers.