Metasearch: The Leaders, the Future and the Impact on Travel Distribution

Summary

After posting a banner year in 2014, metasearch continues to sizzle. While TripAdvisor, Google, Kayak, Trivago and Skyscanner are generally recognized as the leaders in the space, smaller players as well as non-travel behemoths such as Amazon and Alibaba are getting into the game. This Analysis examines the key factors that are shaping the metasearch segment, including the complex dynamics between suppliers and intermediaries, and the implications for the future of travel search.

Data from this article can be found in the following reports:
•   Search, Shop, Buy: The New Digital Funnel 
•   U.S. Online Travel Traffic Report 2013-2014