Global Online Travel Overview Third Edition

Summary

Practically any traveler can make an online transaction – from just about anywhere in the world. However, the maturity of the world's online travel markets varies greatly, due to a range of factors. 

For the first time since 2011, Phocuswright has aggregated and published within a single report updated online and total travel market sizing and projections for six major regions: the U.S., Europe, Eastern Europe, Asia Pacific, the Middle East and Latin America. The most up-to-date, top-level analysis of the global online travel landscape, this overview examines each region's total and online markets, from 2011-2015, with a focus on key market trends and regional highlights, supplier-intermediary dynamics and outlook for future growth.

Key topics include:

• Global market share by region
• Online travel penetration and regional growth potential
• Analysis of supplier-intermediary dynamics and variation by region
• Market trends for key countries in each region