Market Overview & SizingMobile

Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns

Published June 2012
Douglas Quinby
Douglas Quinby

Vice President, Research

Chetan Kapoor
Chetan Kapoor

Research Analyst, Asia Pacific

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Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns

Global recession and recovery, dramatic currency fluctuations, rising oil prices and surging regional travel demand have created a volatile environment for the Australia-New Zealand (ANZ) travel industry. Yet the market in 2011 grew for a second consecutive year, shielded by a resilient economy and strong local currency. Despite its relative maturity, ANZ's online travel market will enjoy double-digit growth – almost twice the pace of the overall travel market – through 2013.

Phocuswright's Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns presents market sizing and projections for ANZ's total and online leisure and unmanaged business travel markets from 2009-2013. The report also provides a detailed analysis of trends and dynamics within the ANZ travel market. Highlights include:

  • Total market and online leisure/unmanaged business travel bookings for 2009-2013
  • Analysis of major travel product segments – air, hotel and car rental
  • Comparison of supplier-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2013
  • Discussion of the OTA landscape, including key players, recent developments and the relative influence of local versus global OTAs
  • Impact of mobile, metasearch and travel review websites

Phocuswright's Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns provides the insight you need to excel in the dynamic ANZ travel market.

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  • Key Findings, Introduction and Methodology
    • Key Findings
    • Introduction
    • Methodology
  • Australia and New Zealand's Travel Market: What You See Is Not What You Get
    • Led by Airlines, Suppliers Rule the Web
    • OTAs: Competition Accelerates

Phocuswright's Asia Pacific Online Travel Overview Fifth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets from 2009-2013. Figures for 2009-2011 are based on actual company results and selected projections for 2011. Market sizing for 2012-2013 are projections. Estimates and projections are for gross bookings - the retail value of travel sold after cancellations.

Airline sizing excludes other revenues from freight, ancillary sales, and cancellation charges (among others). Hotel figures are based on room revenue. Figures for car rental are based on rental revenues. Rail market sizing is excluded from this study. All figures have been adjusted from fiscal year to calendar year, and may differ from actual data reported by companies. Totals may not always equal 100% due to rounding.

Supplier revenues are attributed to the market where the company is based or headquartered. For example, 100% of Qantas Airways' passenger revenue is attributed to Australia.

Both leisure and unmanaged business travel services are included in the online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car, and hotel expenses associated with business travel in firms that do not have travel policies dictating the channel, type of travel, supplier, or fare/rate uses. Corporate online booking systems such as Sabre's GetThere are excluded from this analysis. This report does include corporate travel bookings in the total travel market figures and in the total revenues for each segment. However, it does not directly address the size and dynamics of the corporate travel market, except to the extent that they shape key trends affecting the size and development of the total and online travel markets. Some corporate bookings made through leisure channels, such as OTAs and supplier websites, may be included in the online totals because of the difficulty in distinguishing these bookings from leisure sales.

Phocuswright defines online travel as travel services that are paid for online. Travel that is researched online but booked offline using telephone numbers provided on the websites is, wherever possible, excluded from online gross bookings figures.

Phocuswright builds its estimates and forecasts from interviews with more than 50 travel executives across APAC regarding their companies' Internet sales, marketing and technology investments, challenges, strategies, and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts, and reviews data from public filings of listed companies, government statistics, and select third-party data sources.

Market sizing for ANZ is presented in both the local currency - Australian dollar (A$) - and in U.S. dollars (US$). Local currencies are converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies. "Online penetration" denotes the percentage of people shopping and buying travel online, while "Internet penetration" denotes the percentage of people with Internet access.