This online travel tracker explores how independent travel is evolving across Asia, from changing traveler behavior and digital discovery to the growing role of MSMEs, supplier-direct channels and OTAs. It also examines how social media, AI and new distribution models are reshaping visibility, booking and competition for Asia’s indie travel businesses.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities Marketing, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This data sheet provides comprehensive market sizing and projections for the U.S. travel industry from 2023-2029, including analysis of key segments, share and trends, distribution and dynamics by segment, and more. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s U.S. Travel Market Report 2026.

Analysts: Coney Dongre, Stan PawlowTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Market Data Sheet

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This publication provides access to critical, top-level takeaways of the U.S. Packaged Travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways of the U.S. hotel & lodging market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2026 and beyond. It examines how travelers research, choose and book trips, including the roles of OTAs, social media, AI, digital identity and geopolitical concerns in shaping future travel behavior.

Analyst: Alicia SchmidTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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This data sheet provides comprehensive market sizing and projections for the Europe travel industry (France, Germany, Italy, Scandinavia, Spain and the U.K.) from 2023-2029, including analysis of key segments, share and trends, distribution and recovery dynamics by segment, and more. 

Analysts: Coney Dongre, Stan PawlowTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Market Data Sheet

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This publication provides access to critical, top-level takeaways of the France travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Peter O'ConnorTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel) is designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopics: Consumer Trends, Destination & Activities Marketing, Technology InnovationSegments: Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways of the Scandinavia (Denmark, Norway, Sweden) travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Ralph MertenTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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This publication provides access to critical, top-level takeaways of the Germany travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Ralph MertenTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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