Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections from 2021-2028, including analysis of key segments, trends and distribution dynamics for six regions: North America (U.S. and Canada), Asia Pacific (APAC), Europe, the Middle East, Latin America (LATAM) and Eastern Europe. The market sizing and analysis presented here is sourced in part from several Phocuswright market sizing reports.

Analysts: Stan Pawlow, Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent behavior and sentiment regarding travel. Based on a comprehensive survey of United States leisure travelers, this report provides a range of data and analysis on the American consumer travel market.

Analyst: Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings regarding U.S. traveler use of and opinions on professional travel advisors in 2025.

Analyst: Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: U.S. & CanadaResearch Type: Article

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The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the impact of generative AI (GenAI) and autonomous agents on the travel industry. Five online events took place from March through September of 2025 which align with the five trends outlined in the report Travel Innovation and Technology Trends 2025.The fifth and final event focused on the transformation of digital identity. This analysis briefly covers the most important takeaways from the discussion and subsequent audience questions for Phocuswright subscribers.

Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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This publication provides access to critical, top-level takeaways of for the India travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and Egypt. This report provides market sizing, projections and key segment analysis for the Middle East travel industry through 2028.

Analyst: Shadi KaddouraTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Middle East & AfricaResearch Type: Report

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This publication provides access to critical, top-level takeaways of for the China travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Gary BowermanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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Based on both a comprehensive market sizing exercise and consumer survey research this report answers several key questions about the state of the U.S. managed travel market.

Analysts: Claudia Unger, Alicia Schmid, Lorraine SileoTopics: Business Travel, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report

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This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand, China, India, Japan, Northeast Asia (including Hong Kong, Macau, South Korea and Taiwan) and Southeast Asia (including Indonesia, Malaysia, Singapore and Thailand). Collectively, the series provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2022-2028.

Analysts: Coney Dongre, Gary Bowerman, Peter O'Connor, Norio ShikataTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This publication provides access to critical, top-level takeaways of for the Australia-New Zealand travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Peter O'ConnorTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Asia PacificResearch Type: Report

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