Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a protected home market and fierce domestic competition with a more disciplined global expansion strategy, while inbound travel policy shifts add a third growth pillar alongside domestic and outbound.

Analyst: Gary BowermanTopics: Market Overview & Sizing, Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Article

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Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive consumer research study examining how U.S. travelers integrate generative AI into their trip planning and execution behavior. Attitudes about the emergent technologies is also discussed.

Analysts: Michael Coletta, Alicia SchmidTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Europe, U.S. & CanadaResearch Type: Report

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A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems increasingly move in tandem, redistributing urban demand and redefining distribution via cross-industry partnerships. Overall, advantage will accrue not to players chasing nondescript volume, but to those able to adapt to structural change across demographics, capital markets, technology and geopolitics.

Analyst: Coney DongreTopics: Market Overview & Sizing, Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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Who controls travel in the world’s fastest-moving markets and segments? That’s the question at the heart of the Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel), designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities MarketingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel) is designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities MarketingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029, examining growth by region, category and distribution channel.

Analysts: Arival, Phocuswright ResearchTopics: Market Overview & Sizing, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel agency distribution landscape and overall market size. 

Analysts: Alicia Schmid, Stan Pawlow, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Article

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Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of the real-time developments surrounding the travel industry, including key focal points on the impact of generative AI on in-destination experiences, company operations, distribution dynamic and more.

Analyst: Michael ColettaTopics: Technology Innovation, Business Travel, Consumer Trends, MobileSegments: Air, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines how loyalty programs are used and perceived, what truly drives repeat behavior and why even “loyal” customers so often stray. 

Analyst: Madeline ListTopics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Based on a global survey of senior travel executives, this research examines where gen AI and agentic AI are already delivering value, how budgets are (and are not yet) shifting to support them, and what’s holding organizations back from scaling. As agentic AI gains traction, the competitive divide is increasingly defined by who can move from experimentation to infrastructure.

Analyst: Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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