WTM and Phocuswright Innovation Insight Trends: 2012 and Beyond - Big Data (Is a Big Deal)

Phocuswright has identified 10 key trends in innovation and technology that are driving change in travel. Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future. This article examines trend number nine, Big Data. Big data has received a lot of hype in recent years, but its real test will be moving from hype to real-world application and business value. In travel, we have only scratched the surface.