Free Travel Research
The State of Social Media in Travel, Featuring Facebook Travel Analytics
The State of Social Media in Travel, Featuring Facebook Travel Analytics
- Published:
- December 2014
- Analysts:
- Marcello Gasdia, Douglas Quinby
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Download the recording and deck of the December 10, 2014 webinar to understand and leverage the latest research on social media use for consumer leisure travel.
Douglas Quinby, Phocuswright's vice president, research, and Evan James, Socialbakers' head of North American marketing, share insights on the state of social media in travel with a special focus on new Facebook travel analytics. Developed by Phocuswright in partnership with Socialbakers, the webinar is moderated by Phocuswright's senior analyst, consumer research, Marcello Gasdia and includes a presentation of travel industry use cases.