Mobile's Breaking Points: Are Smartphones Ready for Center Stage in Travel Planning?

Published July 2016 Analysts: Douglas Quinby, Lorraine Sileo

 

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We've all seen the headlines: The mobile era has arrived – and it's impacting travel planning in a big way. Today's consumers have a multitude of travel apps and mobile websites at their fingertips, but just how willing are they to use them to plan the perfect getaway? Recent research from Phocuswright and Google shows that annual getaways are often the biggest discretionary purchase travelers make all year. Is mobile ready for that kind of responsibility?

In Partnership With Google

On July 28, 2016, Phocuswright's vice president, research, Douglas Quinby, and Google's product marketing manager, travel, Shelby Coyne, explored the travel purchase process through the lens of mobile. Moderated by Lorraine Sileo, Phocuswright's senior vice president, research, this 35-minute presentation includes a Q&A segment. 


Presenter
Shelby Coyne
Product Marketing
Manager, Travel
Google
Presenter
Douglas Quinby
Vice President
Research
Phocuswright Inc.
Moderator
Lorraine Sileo
Senior Vice
President, Research
Phocuswright Inc.

Webinar topics include:

Download the presentation deck and audio recording of this FREE webinar to understand the weaknesses in mobile travel planning and where to find opportunity for your business.

Also available: Travel Micro-Moments Guide on ThinkwithGoogle.com

This report is available to everyone as a free download (registration required).
Click Download to download the report now. 
Download