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Kony Mobile Marketing and Commerce Survey
Kony Mobile Marketing and Commerce Survey
- Published:
- October 2011
- Analyst:
- Sheryl Soh
Kony conducted a survey of 119 large consumer-facing companies designed to examine the current and future mobile marketing strategies of the nation’s biggest brands. Survey respondents came from a variety of industries, including retail, travel and hospitality, banking and finance, media and communications, transportation/automotive and other business services.