From Sharing to Booking Exploring the Impact of Social Media and UGC on Vacation Planning

Published June 2016
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Marcello Gasdia
Marcello Gasdia

Director, Consumer Research

Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to understand and leverage the changes taking place in social technology.

Phocuswright's director, consumer research, Marcello Gasdia and Olapic's account executive, travel, hospitality, & tourism, Adam Gerstel, explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers review. Moderated by Tony D'Astolfo, Phocuswright's managing director, this 35-minute presentation includes a Q&A segment. 

Topics include:

  • Key shifts in social channels travelers are using to share their experience
  • An analysis of social network popularity and the preferred networks for following travel brands
  • A breakdown of travel reviews, including where travelers read them, where they post, what they post and why
  • The rise of messaging and implications for the industry
  • An overview of the most influential online features for vacation planners

Download today!

This report is available to everyone as a free download (registration required).
Click Download to download the report now. 
Download