Emerging Markets in Travel: Localization Strategies in a Global Economy

Published December 2017 Analyst: Claudia Unger

 

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Emerging Markets in Travel: Localization Strategies in a Global Economy

Localization is about getting to know the market and acting within it. But first those markets need to be identified. Emerging markets have always been much hyped; the BRIC countries are a prime example. But how are they performing in travel? We think change is in the air, and with it come new opportunities for other countries. This paper – in cooperation with Transperfect – examines localization in travel, based on newly identified economic "emergers." After all, providing content tailored to users' preferences is the cornerstone of any successful business.

This report is available to everyone as a free download (registration required).
Click Download to download the report now. 
Download