Digital Data-Driven Advertising for the Travel Industry

A White Paper Sponsored by Neustar Inc.

As digital advertising continues to grow, advertisers will have unprecedented access to new advertising opportunities. Unlike traditional digital advertising, data-driven advertising relies on robust technologies that utilize consumer data to identify and deliver ad impressions to targeted users at an appropriate circumstance. Data-driven advertising helps to eliminate excessive ad spending on untargeted impressions, improving overall campaign efficiencies.