Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
U.S. Consumer Travel Report Sixth Edition
Category: Consumer Trends Published: May 2014 Analysts: Marcello Gasdia, Colie Hoffman US $1,495In the past three years, U.S. consumer travel has had trouble catching up with the nation’s overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation,...
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013
Category: Destination & Activities Marketing Published: February 2014 Analysts: Marcello Gasdia, John DiStefano, Lorraine Sileo US $995During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online...
Traveler Technology Survey 2013
Category: Consumer Trends Published: January 2014 Analysts: Marcello Gasdia US $995Today’s travelers are typically within arm’s reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets...
European Consumer Travel Report Fourth Edition
Category: Consumer Trends Published: September 2013 Analysts: Marcello Gasdia US $1,295After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and...
Airline Ancillaries: The Captives Are Capitulating
Category: Technology Innovation Published: July 2013 Analysts: Marcello Gasdia, Douglas QuinbyThis free article is being posted to your subscription for your convenience. When airlines started charging for once-free services like checked baggage and in-flight nosh, travelers (never a reserved...