European Consumer Travel Report Fourth Edition

Summary

Phocuswright's European Consumer Travel Report Fourth Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes across a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis covers the use of online and offline channels during three stages of the travel planning process – destination selection, shopping and booking – and provides an in-depth look at travel-related engagement via the mobile web and social networks.

Key topics include:

• Longitudinal analysis of general travel metrics by market, including travel incidence and expenditure, frequency and duration of trips, international travel and travel party composition
• Consumption trends within major travel segments (lodging, air, rail), as well as car rental, packaged holidays, cruise and destination activities
• The travel planning process – including online and offline channel usage across the destination selection and shopping phases of travel planning
• Online/offline booking analysis by market, as well as online booking trends across key travel products including lodging, air and rail
• Key mobile trends, including mobile web penetration, current engagement and future interest in travel-related mobile web functionality
• Participation in social networks, methods for sharing travel-related experiences and activities conducted through online social networks

Purchase Phocuswright's European Consumer Travel Report Fourth Edition to understand the rapidly changing behaviors and preferences of travelers in France, Germany and the U.K.

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