Assessing the Online Travel Opportunity: Middle East Second Edition

Published: August 2015
Phocuswright's upcoming Special Project, Assessing the Online Travel Opportunity: The Middle East, Second Edition, will revisit the region's online travel market and provide an in-depth travel outlook of the 9 countries comprising the Middle East. The research will provide market sizing, analysis and forecasts through 2016, including economic trends and key demographic data, as well as a review of key online players, strategies and the impact of technology on travel distribution in the Middle East. This Special Projectwill also take a deep dive into hybrid travel agencies selling across both online and offline channels – including a micro analysis of hotel brand affiliation and its impact on online penetration.

Sponsor this Special Project to effectively address the opportunities and challenges in the Middle Eastern online travel market. Understand where expansion potential exists and how to hone your brand and product for this promising emerging market.

Sponsors Will Learn

• The size of the total and online Middle East leisure/unmanaged business travel markets, as well as detailed analysis of UAE, Saudi Arabia and Qatar by travel product segment and booking channel
• Key trends influencing the various markets
• The role technology plays in travel behavior and development throughout the region
• Areas of market growth and trends in the near to medium term
• Insight for planning of sales and marketing strategies and expenditures based on channel performance, not speculation
• Competitive analysis, market intelligence and statistical data vital to strategic planning and decision making
• Growth opportunities in upcoming regional destinations
• Short to medium term development plans of key online players

Choose The Sponsorship That Supports Your Organization's Objectives

Select the sponsorship that best suits your organization's goals. Deliverables can include (depending on sponsorship level):

• Central role in shaping the scope of research and survey instruments
• Findings, analysis and recommendations detailed an in-depth PowerPoint presentation
• Analyst presentation via private or group webinar
• Input into the leisure traveler survey and focus groups in an interactive process
• Custom and proprietary survey questions
• Tabulated survey results delivered in SPSS and Excel format
• Custom data tables for additional analysis
• Branding and publicity acknowledgement and rights
• PDF copy of a summary report that can be shared internally

Design Your Own Sponsorship Package

Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email