Digital Content: The Future of Travel Marketing

Summary

The digital revolution has changed how we work, play, shop, do research, and relate to others, in addition to its effect on myriad other aspects of our lives. It's no surprise, then, that it has also spawned fundamental changes in travel. One key component of the travel sales cycle currently in the throes of tremendous change is marketing. This article explores the multiple facets of content as marketing collateral in the digital world: how content is received, where it comes from, and how it gets delivered. What does digital marketing mean in the travel industry?