The Indonesian Travel Market: Emerging from the Shadows

Summary

The Republic of Indonesia is an archipelago nation of more than 17,000 islands scattered across a distance equal to one eighth of the world’s diameter. Despite being the fourth most populous country and the largest Muslim nation in the world, Indonesia is home to a relatively young but accelerating travel and tourism market.

This Spotlight presents a snapshot of Indonesia’s dynamic and growing travel market. Demand for travel in the country is growing significantly in direct relation to the country’s rising economy and expanding middle and upper classes. The market presents opportunities for those who understand its unique characteristics.