"Your research and presentation proved to be a great investment."
Free For: Innovation Subscribers
- Summary
- Contents
Publication Summary
The idea that airlines could unbundle their content is not new, but it took a new direction in 2009 when they began using XML as a basis for data exchange. Most new initiatives that are triggered by technology go through the technology-hype cycle as described by Gartner Research.
Expectations initially spike; this is followed by a letdown as the reality of the challenge sinks in (the trough of disillusionment). Then the slope of enlightenment ensues, leading to the plateau of productivity. In airline ancillary sales, various stakeholders are in decidedly different places along this path.
This analysis will focus on the latest developments across the airline-ancillaries landscape to understand the current status and prognosis.
Table of Contents
11 Pages
Introduction
Distribution Overview
Stakeholders
Airlines
Distribution: OTAs, TMCs, Travel Agencies and Tool Providers
Travel Agents
GDSs
Farelogix
Dynamic Pricing
Hype or Reality?
Conclusion
