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Latin American Online Travel Overview
Report | Published: April 2011
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"Your research and presentation proved to be a great investment."


US $1,095 · CA $1,175 • £643 • €813
Free For: Global Subscribers
  • Summary
  • Contents
  • Methodology

Publication Summary

Despite the global financial crisis, Latin America was one of the few travel markets in the world to experience double-digit growth in 2010. While many other regions either had marginal upticks, or else declined for a second consecutive year, the total Latin American travel market jumped 11% in 2010. In many respects, this dynamic and extremely diverse marketplace resembles what the U.S. and more developed travel markets were like 10-12 years ago, and the opportunities are enormous.

PhoCusWright's Latin American Online Travel Overview presents an overview of the rapidly evolving Latin American travel market. The report covers a wide range of topics, including market sizing, segment analysis and key trends. Based on nearly 100 interviews with executives from a range of travel suppliers, intermediaries, technology providers and media sites, the report explores the current state of the market, and provides projections and insight into the years ahead. PhoCusWright's Latin American Online Travel Overview includes:


  • Sizing of Latin America's total and online travel markets, including projections through 2012 and comparisons to other global markets
  • Analysis of the major travel product segments – air, lodging, car rental and vacation packages
  • Detailed information on the specific country markets that are most influential in the region's online travel development
  • Overview of the primary online booking channels – supplier-direct versus intermediaries
  • Discussion of social media and mobile technology trends, and their evolving impact on the region's travel marketplace
  • Examination of the fundamental dynamics, key suppliers and intermediaries that are shaping the market, including both global and regional players
With strong growth projected for the next several years, the Latin American travel market is developing rapidly, and expected to touch US$68 billion by 2012. PhoCusWright's Latin American Online Travel Overview gives travel companies a solid foundation for understanding and capitalizing on this extraordinary opportunity.

Purchase today to gain insight into one of the world's most dynamic travel markets.

Table of Contents

30 Pages

Section 1: Introduction
Regional Overview
Key Findings
Research Background and Overview/Methodology

Section 2: Market Size and Structure
Total and Online Markets
Segment Analysis
Geographical Market Overview
OTAs vs. Supplier Direct

Section 3: Suppliers
Airlines
Lodging
Other Suppliers
- Tour Operators
- Car Rental

Section 4: Online Travel Agencies

Section 5: Summary and Conclusion

LIST OF TABLES

Latin American Online Leisure/Unmanaged Business Travel Market, Total Gross Bookings, Online Growth and Penetration, 2008-2012

Online Travel Penetration of the Total Travel Market, Global Markets, 2008-2012

Latin American Online (Leisure/Unmanaged) Business Travel Market, Gross Bookings by Segment, 2008-2012

Latin American Total and Online Travel Markets, Share by Country, 2012

Latin American Total and Online Leisure/Unmanaged Business Gross Bookings and Online Penetration, 2010

Latin American Total Online Travel Market, OTA vs. Supplier-Direct Shares, 2010 and 2012

Latin American Airlines Gross Bookings, Share by Country, 2010

Latin American Airlines Total Gross Bookings and Supplier Website Penetration, 2008-2012

Total Latin American Airline Market, LCC vs. Traditional Airline Shares, 2010 vs. 2012

Share of Latin American Hotel Gross Bookings by Country, 2010

Latin American Hotel Gross Bookings and Supplier Website Penetration, 2008-2012

Latin American Tour Operator Gross Bookings and Supplier Website Penetration, 2008-2012

Share of Latin American Tour Operator Gross Bookings by Country, 2010

Latin American Car Rental Gross Bookings and Supplier Website Penetration, 2008-2012

Share of Latin American Car Rental Gross Bookings by Country, 2010

Latin American Total OTA Travel Market, OTA Shares, 2010 vs. 2012

Methodology

PhoCusWright's Latin American Online Travel Overview presents findings from PhoCusWright research on the total and online Latin American leisure and unmanaged business travel markets in 2009 and 2010, with particular emphasis on the following objectives:


  • Size Latin America's total and online leisure and unmanaged business travel markets, including key market projections through 2012

  • Compare market size and trends across travel product segments - air, lodging, car rental and vacation packages

  • Analyze the primary online booking channels - supplier-direct versus intermediaries

  • Contrast Latin America's travel market with other global markets, and identify select individual country trends

  • Highlight key players and dynamics that are influencing the market


To evaluate the markets, PhoCusWright conducted nearly 100 interviews with executives from a range of travel companies, including suppliers, intermediaries, technology providers and media sites. Companies were selected to provide the broadest possible representation across the industry:

  • Travel suppliers - airlines, hotels, tour operators and car rental companies

  • Intermediaries - traditional travel agencies, OTAs, aggregators and GDSs (Global Distribution Systems)

  • Technology providers and media sites - booking engines, metasearch sites, social networks, user-generated review sites, general search, travel guides and mobile technology providers


Estimates and projections in PhoCusWright's Latin American Online Travel Overview focus on six countries chosen on the basis of the size of their travel markets and the relative maturity of their online travel activity: Brazil, Mexico, Argentina, Chile, Colombia and Peru. Some data and discussion refer to "other Latin America," which aggregates smaller markets such as Bolivia, Ecuador, Paraguay, Uruguay, Venezuela and some Central American nations.

Unless otherwise indicated, all Internet sales are based on gross bookings - that is, the total transaction value of the products sold online in Latin America - for leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). They also include sales from non-Latin American travel suppliers that are transacted via Latin America-based OTAs. All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, Web traffic results, economic indicators, market trends and PhoCusWright analysis. PhoCusWright market size estimates and projections are based on the local market results of pan-Latin America online travel agencies, the results of local OTAs, and total gross sales reported by local suppliers. Data is actual for 2008 and 2009 and projected for 2010-2012.

Totals may not always equal 100% due to rounding. Non-hospitality suppliers' online sales are assigned to the market in which the supplier is headquartered or has the domain (in the case of OTAs). Hospitality suppliers' gross bookings are based on revenues generated by properties in the country's source market. Room revenue for hotels and guesthouse/bed and breakfast (B&B) establishments are included. All currencies are in U.S. dollars (US$) and converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies.