PhoCusWright@ITB

Wednesday, 7 March 2012

Sessions take place at the Berlin Exhibition Grounds in Hall 7.3, Auditorium Europa; other locations are noted.
PhoCusWright@ITB is conducted in English.

09:00 - 10:00		Speaker Briefing (Exclusively for speakers)

10:30 - 11:00		Opening Monologue Before the Web, when online travel was a €0 billion industry, he embraced the controversial idea that the quality of information, innovation and technology would differentiate winners and losers in travel, tourism and hospitality. A well-known industry figure, he is outspoken and provocative. He began his travel career in the 1980s running a travel agency and quickly became a travel booking engine pioneer. He has since dedicated two decades to analyzing, scrutinizing and opining on strategic change and market trends. A sought-after speaker around the world, he has addressed thousands of industry professionals on six continents and built a brand around his trademark catchphrase "strategically correct, yes; politically correct, no"! Philip C. Wolf, Founder and Chairman, PhoCusWright Inc.

11:00 - 11:45		Executive Roundtable: Vacation Rentals - A Changing of the Guard Europe's €20 billion vacation rental market is complex, fragmented and changing rapidly. Online shopping and booking are on the ascent, while social media and disruptive new entrants are reshaping the marketplace. This roundtable features key findings from PhoCusWright’s recent landmark study of the European vacation rental landscape, and assembles senior executives from Europe’s leading players to tackle the complex trends transforming this market. Marco Amos, Head of Marketing and Executive Board Member, Interhome AG Pascal Bordat, Supervisory Board Member, 9flats.com Petra Friedmann, President, Europe, HomeAway Inc. Bernd Muckenschnabel, Chairman, Novasol AS Moderated by Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

11:45 - 11:55		Break

11:55 - 12:00		Five Minutes of Fame (1 of 4) Travel-related startup companies make their case in front of a savvy, distinguished audience! Jakob Riegger, Co-Founder and Managing Director, TrustYou

12:00 - 12:30		Executive Interview: ODIGEO What do you get when you blend three leading online travel brands? The result is a formidable new online travel agency (OTA) with €3.5 billion in gross bookings that’s set to transform the European marketplace. Following the merger of Go Voyages, eDreams and Opodo, newly formed ODIGEO is now the third largest OTA in the region, trailing just Booking.com and Expedia. Already a clear leader in online flight ticket sales, learn how ODIGEO aspires to expand via new products, markets and segments. Javier Perez-Tenessa, Co-Founder and CEO, ODIGEO One-on-one interview with Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

12:30 - 13:00		Executive Roundtable: Russia - The Next Travel Revolution? Russia is at a tipping point in terms of travel development. Start-up capital, e-commerce gains and changing consumer behavior have transformed Russia into a dynamic, unique travel marketplace. However, insiders and outsiders alike must overcome cultural, economic and technical hurdles as they migrate online. In this session, presenters discuss strategies for transforming the travel marketplace in Russia with new products and services. PhoCusWright also presents groundbreaking research on the emerging travel opportunity in the region. Serge Faguet, CEO, Ostrovok Marina Kolesnik, Co-Founder and CEO, OKTOGO.RU Alexey Timonin, General Manager, ozon.travel Vadim Zelenski, Chairman, Internet Travel Services Association and The Association of Business Travel Russia Moderated by Krassi Simonski, Market Analyst, Eastern Europe, PhoCusWright Inc.

13:00 - 14:10		Lunch: Topic Tables Hall 7.3, Casino Restaurant PhoCusWright analysts lead lunch discussion (topics include destination activities, destination marketing, Eastern European markets, hospitality trends, mobile, OTAs, social media). Sign up at the PhoCusWright reception desk; purchase lunch separately.

14:10 - 14:15		Five Minutes of Fame (2 of 4) Travel-related startup companies make their case in front of a savvy, distinguished audience! Barry Volinskey, Founder, Evature

14:15 - 14:55		European Consumer Trends: The Only Constant Is Change Europeans are resilient when it comes to maintaining holiday travel as part of their lifestyles, but they do still make trade-offs when they must. As uncertainty clouds the core of traveler confidence, technology continues to reshape the process of how they are making decisions. Gain insight into how travelers in France, Germany and the U.K. are making travel purchases, and how new technologies are being used help to form their decisions. Carroll Rheem, Director, Research, PhoCusWright Inc.

14:55 - 15:25		Executive Roundtable: Mobile and Hospitality - Improving Guest Interaction Mobile has changed guest interaction with the hotel and how hotels market and distribute products and services. This session will explore the key factors that shape the success of this mobile relationship between hotels, their staff and their guests. We will reveal the next trends in mobile marketing and how this technology should be able to support hospitality commerce. Nathan Clapton, Vice President, Mobile Partnerships Global, TripAdvisor Carlo Fontana, General Manager, Hotel Berna Srl Gerry Samuels, Founder and Executive Director, Mobile Travel Technologies Ltd. Christina Schaefler, Corporate Director E-Commerce, Mövenpick Hotels & Resorts Management AG Moderated by Daniel Krisch, Director, Client Services, h2c Dusseldorf (a PhoCusWright partner)

15:25 - 15:35		Break

15:35 - 15:40		Five Minutes of Fame (3 of 4) CEOs from travel-related startup companies make their case in front of a savvy, distinguished audience! RJ Friedlander, Founder and CEO, ReviewPro

15:40 - 16:10		Spotlight on Russia Sponsored and presented by: OKTOGO.RU Russia is a major outbound market with over US$20B spent on travel abroad each year as well as $40B spent annually in the domestic/inbound market. The market is primarily offline but is now moving online spurred by a handful of domestic players and a few international players. With the largest Internet audience among all European countries and a rapidly growing affluent middle class, this country of avid travelers will continue its growth as a major outbound travel economy. Rapid growth is projected, and this session covers the successful entries into the Russian market by international players and the key differentiating criteria and success factors enabling domestic players to successfully compete with them. Marina Kolesnik, Co-Founder and CEO, OKTOGO.RU

16:10 - 16:20		Break

16:20 - 16:25		Five Minutes of Fame (4 of 4) CEOs from travel-related startup companies make their case in front of a savvy, distinguished audience! S. Daniel Leon, General Manager, Mobile, GroundLink

16:25 - 16:55		Executive Interview: Booking.com The hotel specialist with the traditional business model and exceptional marketing savvy has made its mark on Europe, but it’s not stopping there. After besting Expedia in 2010 to become Europe’s largest online travel agency, Booking.com continues to grow globally as it takes the lucrative and fragmented hotel industry online. The brand is making inroads in emerging markets such as Brazil and Russia, and, via parent Priceline.com, it’s even impacting the entrenched U.S. market. Find out how Booking.com has won over both hotel partners and consumers as it strives to maintain the lead. Darren Huston, CEO, Booking.com (a Priceline company) One-on-one interview with Philip C. Wolf, Founder and Chairman, PhoCusWright Inc.

16:55 - 17:25		PhoCusWright Recap of Hot Topics and Issues Whether you stayed all day or attended just a few PhoCusWright@ITB sessions, this is your chance to get an invaluable summary. With technology, media and marketing "boiling" over, separating insight from fluff is essential to honing your strategy. PhoCusWright analysts share key "takeaways" both from the day and from the marketplace. You leave equipped to anticipate the "next new," whether it involves a new entrant rising, a major player waning, a disruptive technology surfacing, or all of the above. Roy Graff, Principal, ChinaContact and Analyst, PhoCusWright Inc. Kevin May, Editor, Tnooz - Talking Travel Tech John Melchior, European Corporate Travel Analyst, PhoCusWright Inc. Gustaf Moell, Research Analyst, PhoCusWright Inc. Douglas Quinby, Senior Director, Research, PhoCusWright Inc. Moderated by Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

17:25 - 18:55		Cocktail Reception Sponsored by: Expedia Media Solutions

		Please note: The program is subject to change without notice. Language: PhoCusWright@ITB is conducted in English. Location: Conference sessions during PhoCusWright@ITB take place in Hall 7.3, Auditorium Europa at the Berlin Exhibition Grounds; other session locations are noted. Hours: The conference will commence and continue punctually. Please take your seats early; seats are limited and available on a first-come first-served basis. Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable. Question Board: PhoCusWright attendees enjoy a reputation for asking savvy, deep-digging questions, rejecting the fluff and not letting go without real answers. Don’t be shy! To ask questions or provide a comment… Raise Your Hand - The best way to get your question heard! Twitter - tag your question with #phocuswright We will endeavor to address as many questions as time permits. Twitter at ITB: If you will be tweeting at PhoCusWright@ITB, or ITB in general, be sure to tag your posts with #phocuswright. WiFi: Free WiFi is available Wednesday, 7 March. To access, simply choose the wireless network named "PhoCusWright@ITB" from the list of available networks then open a browser window and click "go." If you experience any difficulties, please contact +49 (0)30 30381400. View Speaker Presentations: Access speaker presentations post-conference at www.phocuswright.com/itb12presentations. Please note: we must have the speaker's permission to post their presentation on the website.