The 2013 PhoCusWright@ITB event achieved record breaking attendance! See you next year in Berlin.
PhoCusWright@ITB is where global travel, tourism and hospitality executives gather to discuss, debate and define the future of travel commerce. The event helps attendees to capitalize on the latest trends, leverage intelligence, promote leadership and foster innovation. The benefits of attending this premier travel event in Europe are significant. The pioneering program is designed by PhoCusWright's analysts and produced with our high event production standards, known around the world.
High-level speakers combine with a savvy audience of travel professionals, innovators and thought leaders to connect in an unusual community setting. Expectations are high as like-minded, influential people convene to interact, get ahead and create deals. The 2013 conference-in-a-conference will be Wednesday, 6 March, in conjunction with ITB Berlin, The World's Leading Travel Trade Show.
2013 Theme and Program
Each year PhoCusWright@ITB is anchored by a guiding theme – a challenge, trend or mantra that throws down the gauntlet for leaders and executives in our industry, and points the way to the future. This focus – whether centered around new milestones, challenges or innovations in the travel marketplace – creates a unique environment. A distinguishing characteristic of the event is that all speakers and sessions draw from the theme, each having its own interpretation. The result is a provocative blend of information and ideas that pushes attendees' understanding of key trends and issues to an entirely new level.
To pivot, or not to pivot, that is the question.
The theme recognizes the extraordinary transformation that has gripped the travel, tourism and hospitality industry. Now at the "Pivot Point," travel companies must position themselves wisely for the future. Is a tweak sufficient, or is it time to pivot a piece of your business?
When technological change in the marketplace causes the pot to boil over (or at least bubble at the brim), organizations are compelled to consider all options, including major strategic shifts. In the face of dramatic developments, companies need to evaluate whether their current skills and assets can adequately deliver what their customers want. Do they still provide the products and services that matter most? No excuses or denial; it's time for a cold hard look in the mirror, warts and all.