PhoCusWright@ITB
PhoCusWright@ITB is where global travel, tourism and hospitality executives gather to discuss, debate and define the future of travel commerce. The event helps attendees to capitalize on the latest trends, leverage intelligence, promote leadership and foster innovation. The benefits of attending this premier travel event in Europe are significant. The pioneering program is designed by PhoCusWright's analysts and produced with our high event production standards, known around the world.
High-level speakers combine with a savvy audience of travel professionals, innovators and thought leaders to connect in an unusual community setting. Expectations are high as like-minded, influential people convene to interact, get ahead and create deals. The 2012 conference-in-a-conference will be Wednesday, 7 March, in conjunction with ITB Berlin, The World's Leading Travel Trade Show.
2012 Theme and Program
Each year PhoCusWright@ITB is anchored by a guiding theme – a challenge, trend or mantra that throws down the gauntlet for leaders and executives in our industry, and points the way to the future. This focus – whether centered around new milestones, challenges or innovations in the travel marketplace – creates a unique environment. A distinguishing characteristic of the event is that all speakers and sessions draw from the theme, each having its own interpretation. The result is a provocative blend of information and ideas that pushes attendees' understanding of key trends and issues to an entirely new level.
Travel Unleashed: Any. Every. Always.
This year's theme heralds the exceptional forces liberating the travel, tourism and hospitality marketplace. As in previous years, the theme is a barometer of the unique pressures disrupting the world's largest industry, and challenges companies to leverage powerful new catalysts.
At its core, "Travel Unleashed: Any, Every, Always" describes an industry in which constant change is the norm with unrelenting activity – all the time, everywhere and from all quarters. Empowered, hyper-connected consumers are engaging with information and organizations in entirely new ways. Simultaneously, rapid advances in technology and renewed vigor in capital markets provide remarkable opportunities for travel companies to attract and retain customers like never before.
What to Expect
Philip Wolf, Chairman
