PhoCusWright@ITB is where global travel, tourism and hospitality executives gather to discuss, debate and define the future of travel commerce. The event helps attendees to capitalize on the latest trends, leverage intelligence, promote leadership and foster innovation. The benefits of attending this premier travel event in Europe are significant. The pioneering program is designed by PhoCusWright's analysts and produced with our high event production standards, known around the world.
High-level speakers combine with a savvy audience of travel professionals, innovators and thought leaders to connect in an unusual community setting. Expectations are high as like-minded, influential people convene to interact, get ahead and create deals. The 2013 conference-in-a-conference will be Wednesday, 6 March, in conjunction with ITB Berlin, The World's Leading Travel Trade Show.
2014 Theme and Program
Each year PhoCusWright@ITB is anchored by a guiding theme – a challenge, trend or mantra that throws down the gauntlet for leaders and executives in our industry, and points the way to the future. This focus – whether centered around new milestones, challenges or innovations in the travel marketplace – creates a unique environment. A distinguishing characteristic of the event is that all speakers and sessions draw from the theme, each having its own interpretation. The result is a provocative blend of information and ideas that pushes attendees' understanding of key trends and issues to an entirely new level.
Cult of Context
A potent force is gaining strength across the global travel industry, bringing with it a groundswell of consumer expectations that threaten to undermine the unprepared. Sellers of sameness beware: one-size never fits all, and the days of the generic are done for. A rising legion of travelers now demands to be recognized – one by one.
CLICK HERE to explore the 2014 theme, Cult of Context.