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Cloud Computing: A Mandate for Travel Companies (White Paper)

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Sponsored by UNIT4 Business Software

This white paper looks at the different aspects of cloud computing and the opportunities it presents for travel businesses to reduce cost and create new business value. Bottom line: If you are a travel company and are not thinking about how cloud computing could benefit your business, you run the risk of getting left behind in the quest for greater market share and bottom line growth. Also Available – Free Webinar Recording/Deck – Cloud Fusion: A Mandate for Travel Companies
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Published: February 2013

GDSs: Walled Gardens Evolve

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Life in the information age has its perks. For one thing, with much of the world’s accrued knowledge at our fingertips, bets about trivia can now be settled in an instant. Whether the information in question is the date of a sports team’s last championship, the weather in Paris or the best deal on a weekend getaway, we’ve grown accustomed to having unfettered, instantaneous access to whatever strikes our fancy. This capability is unprecedented in human history, so it’s no surprise to see altered expectations – among travelers and travel agents alike – shaking up the travel marketplace.
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Published: November 2012

Travel Innovation & Technology Trends: 2012 & Beyond - Special Report for World Travel Market

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Most travel industry professionals cannot remember the last time there was a monumental change in the travel distribution system. The core flow of travel distribution – supplier to GDS to point of sale – has been structurally sound, withstanding (and even enabling) the advent of online travel agencies (OTAs), metasearch, and many other technology-fueled changes. Indeed, most industry pundits have been looking for the "next big thing." It is unlikely, however, that there will ever be a "next big thing" – the travel distribution system will instead suffer "death by a thousand cuts." The year 2012 is shaping up as the time where advances in technology will deliver a significant number of those cuts, setting the stage for a major but gradual reshaping of travel distribution.
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Published: November 2012

Personalizing the Online Travel Planning Experience

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Sponsored by Monetate

On October 18, 2012, Carroll Rheem, PhoCusWright's senior director, research, and Kurt Heinemann, chief marketing officer at Monetate, led a webinar exploring how understanding website visitor behavior and your unique customer segments enables you to deliver the right message, to the right customer, at the right time. Download now to gain a better understanding of the value of providing website visitors with engaging and relevant content to increase booking rates and revenue.
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Published: October 2012

PhoCusWright's China Online Travel Traffic Overview Whitepaper

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With the world's largest Internet population and the second-largest travel industry in the Asia Pacific (APAC) region, China's online travel bookings will climb to nearly US$8 billion by 2012. This whitepaper provides insight and analysis of web traffic in China across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
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Published: October 2012

PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition Whitepaper

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Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies – both local and global – continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition Whitepaper – prepared for ITB Asia – provides a snapshot of sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand. The full report is available on the PhoCusWright store.
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Published: September 2012

WTM and PhoCusWright Innovation Insight Trends: 2012 and Beyond - Semantic Technology (Finally) Becomes Relevant

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PhoCusWright has identified 10 key trends in innovation and technology that are driving change in travel. Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future. This article examines trend number two, semantic technology. Long touted as the "next big thing," semantic technology is finally poised to help travel providers make trip shopping easier. The endgame for travel sellers is obvious: Enable travelers to efficiently create an itinerary that will deliver the best total experience for their money.
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Published: September 2012

The Mobile Wallet Becomes Reality: How M-Payments and NFC Will Change the Travel Experience

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Mobile devices are radically changing our lives. As mobile ownership grows, so too does the role these devices play in improving and enhancing the travel experience. Two of the fastest-growing areas in mobile technology are m-payments (mobile payments) and the use of Near Field Communciations (NFC). This white paper explores how m-payments and NFC will impact the travel experience, and includes specific examples of how travel suppliers, intermediaries and others are advancing the mobile wallet and related technologies throughout the travel life cycle. Read More
MORE ON MOBILE PAYMENTS: Check out PhoCusWright's Special Project on travel payments.
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Published: September 2012

WTM and PhoCusWright Innovation Insight Trends: 2012 and Beyond - Big Data (Is a Big Deal)

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PhoCusWright has identified 10 key trends in innovation and technology that are driving change in travel. Travel business executives face a major test of leadership: Ride the wave of the past or pivot to intelligently embrace the future. This article examines trend number nine, Big Data. Big data has received a lot of hype in recent years, but its real test will be moving from hype to real-world application and business value. In travel, we have only scratched the surface.
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Published: August 2012

Webinar - Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online

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Sponsored by BloomReach, Inc. On August 8, 2012, PhoCusWright's senior director, research, Carroll Rheem led Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online. This FREE webinar – sponsored by BloomReach, Inc. – explores key consumer and marketing trends. A presentation on consumer behaviors and preferences is followed by a panel session and Q&A with a distinguished group of industry leaders: Will Uppington, Head of Product, BloomReach, Inc.; Matt Jenkins, Manager of Online Marketing, Strategy and Analysis, Southwest Airlines; Diana Plazas, Director, Online Marketing, DoubleTree Hotels, Hilton Worldwide.
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Published: August 2012