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Digital Data-Driven Advertising for the Travel Industry

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A White Paper Sponsored by Neustar Inc.
Neustar

As digital advertising continues to grow, advertisers will have unprecedented access to new advertising opportunities. Unlike traditional digital advertising, data-driven advertising relies on robust technologies that utilize consumer data to identify and deliver ad impressions to targeted users at an appropriate circumstance. Data-driven advertising helps to eliminate excessive ad spending on untargeted impressions, improving overall campaign efficiencies.
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Published: October 2014

Touch and Go: Travel Planning Across Channels

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A White Paper Sponsored by Webtrends


The competition to attract and retain travel customers online has grown especially fierce. To distinguish themselves from the pack, travel companies must understand and leverage the nuances of how customers engage with their brands – across all channels and platforms. Download this white paper to understand the strategies and tools travel marketers can use to effectively boost engagement and improve ROI.
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Published: October 2014

Connecting With Today's Online Leisure Travel Shopper

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In Partnership With
Webtrends

Download the recording and deck of the September 18, 2014 webinar to gain valuable insight into the complexity of the traveler's search-shop-buy journey. Presented in conjunction with Michael Wilson, senior director, product management, with Webtrends and moderated by Maggie Rauch, research analyst at PhoCusWright, this webinar provides a holistic view of the online travel planning process.
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Published: September 2014

The Role of Traveler Reviews and Social Media in China's Online Travel Landscape

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In Partnership With
Brand Karma

Download the recording and deck of the August 13, 2014 webinar to explore data and insights on the role and impact of traveler review content on China's online travel ecosystem. This one-hour event is presented by Maggie Rauch, PhoCusWright research analyst; Douglas Quinby, vice president, research at PhoCusWright; and George Mitchell, CTO and co-founder of Brand Karma. The webinar includes a 15-minute Q&A session.
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Published: August 2014

Increasing Travel & Tourism Revenue with Accelerated Website and Application Performance

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An Industry White Paper Authored by CDNetworks
CDNetworks

The pressure and competition is enormous for travel and tourism businesses to convert Internet shoppers to actual bookings. As a result, travel and tourism organizations must optimize both the content and performance of their websites to maintain a competitive advantage. Download this whitepaper to explore current challenges impacting global travel website performance, and best practices for delivering dynamic content fast and reliably around the world to an international audience.
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Published: August 2014

CyberSource Fraud Management Benchmark Study Travel Industry Edition 2014

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Sponsored By
CyberSource

Download the recording and deck of the June 25, 2014 webinar to explore the latest research on fraud in the travel industry to assess fraud management operating performance and understand industry trends and best practices. This 45-minute event opens with a word from CyberSource's senior director, risk solutions, Scott Boding, followed by a 25-minute presentation by PhoCusWright's vice president, research Douglas Quinby and closes with a 15-minute Q&A session.
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Published: June 2014

Big Data: Redefining Travel Business Decision Making

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A White Paper Sponsored by UNIT4 Business Software

The ability to sort and analyze Big Data couldn't come at a better time. At one time companies thought they were doing well just by looking at purchasing trends. Now they need to consider their social reputation to develop personalized buying recommendations, detect fraud and address various customer purchasing behaviors. This thirst to consume more and more data is driven by a highly competitive business environment and an expectation that obtaining a better understanding of our customers will improve the bottom line.
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Published: April 2014

European Corporate Travel: Trends to Watch

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Sponsored By
Sabre Travel Network

Download the recording and deck of the February 25, 2014 webinar to learn how the recovering economy, advances in travel technology and other key market dynamics are transforming the European travel marketplace. Norm Rose, PhoCusWright's senior technology and corporate market analyst shares data and insights on the economic drivers, technology trends and traveler behaviors impacting European corporate travel. Norm is joined by Antonio Guillen, business travel segment manager EMEA at Sabre Travel Network for this one-hour event.
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Published: March 2014

API Management: The Key to Improving The Consumer Travel Experience

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Presented By
Mashery Inc.
Featuring
Norm Rose, Senior Technology Analyst, PhoCusWright Inc.

Download the presentation deck of the February 20, 2014 webinar, API Management: The Key to Improving The Consumer Travel Experience to gain insight on how travel suppliers and intermediaries can improve industry data flow and customer satisfaction by adopting API management.
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Published: February 2014

Leisure Travel Planning in the Post-PC Era

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Presentation deck and recording of the January 30, 2014 webinar. Sponsored by ExactTarget


Marcello Gasdia, PhoCusWright's consumer research analyst, shares data and insights on how consumers are using technology to search, shop and buy leisure travel. Neil Bhapkar, chief marketing officer at FlightNetwork.com shares insight and information that explores digital marketing trends and best practices for 2014. Sponsored by ExactTarget, this event explores how devices, mobile functionality and social networks are impacting the travel planning process. Download now to learn how tune your offerings and target this evolving and ever-connected traveler.
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Published: February 2014