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The State of Social Media in Travel, Featuring Facebook Travel Analytics

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Sponsored By
Socialbakers

Download the recording and deck of the December 10, 2014 webinar to understand and leverage the latest research on social media use for consumer leisure travel.
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Published: December 2014

Social Travel: Managing, Monitoring and Measuring

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Sponsored By
InterGlobe Technologies

Download the recording and deck of the December 4, 2014 webinar to understand and leverage the latest research on how travel companies are executing their social media strategies.
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Published: December 2014

The Changing Dimensions and Benefits of Personal, Relevant Travel Experiences

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Sponsored by

This white paper presents an overview of the issues facing travel sellers as they work to enhance the personalization of their online travel experiences. Included are many insights and recommendations provided by the panel of travel industry experts who confront these challenges on a daily basis.
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Published: November 2014

Mobile End-to-End: The Impact of Mobile Across Search-Shop-Buy-Share

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Sponsored by

Presentation deck and audio recording of the November 6, 2014 webinar. Gain insight on how mobile is transforming every aspect of the traveler engagement cycle, from shop and book to search and share. Presenters: Douglas Quinby, Phocuswright's vice president, research and Nikhil Govindaraj, vice president, products at Moxie. Moderator: Marcello Gasdia, senior analyst at Phocuswright
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Published: November 2014

Tech Adoption and European Leisure Travelers

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Phocuswright and World Travel Market have partnered to deliver this white paper on European travelers' technology trends.
Consumer technology is unleashing massive opportunity for the European travel industry. Mobile devices are remaking the digital rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European travel companies continue to make progress on the mobile front, but the transformation is just beginning.
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Published: November 2014

Online Travel Agencies: More Than a Distribution Channel

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This research made possible by Expedia Lodging Partner Services.
The purpose of this white paper is to explain the role of OTAs in the travel landscape as a significant and effective marketing and distribution channel. It specifically supports OTA value at broadening reach and attracting new customers including international guests to hotel properties and encourages hoteliers to effectively use OTAs as an integral part of their marketing and distribution strategies. The paper applies current research from Phocuswright and academic studies to support these perspectives.
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Published: November 2014

The U.S. Millennial Traveler: Leading a Travel Revolution

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Sponsored By
NetElixir

Download the recording and deck of the October 21, 2014 webinar to understand and leverage the key trends that are driving the behavior of today's millennial travelers. This 45-minute event features Udayan Bose, founder and chief executive of NetElixir and Marcello Gasdia, PhoCusWright's senior analyst, consumer research and is moderated by Lorraine Sileo, PhoCusWright's senior vice president, research.
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Published: October 2014

Digital Data-Driven Advertising for the Travel Industry

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A White Paper Sponsored by Neustar Inc.
Neustar

As digital advertising continues to grow, advertisers will have unprecedented access to new advertising opportunities. Unlike traditional digital advertising, data-driven advertising relies on robust technologies that utilize consumer data to identify and deliver ad impressions to targeted users at an appropriate circumstance. Data-driven advertising helps to eliminate excessive ad spending on untargeted impressions, improving overall campaign efficiencies.
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Published: October 2014

Touch and Go: Travel Planning Across Channels

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A White Paper Sponsored by Webtrends


The competition to attract and retain travel customers online has grown especially fierce. To distinguish themselves from the pack, travel companies must understand and leverage the nuances of how customers engage with their brands – across all channels and platforms. Download this white paper to understand the strategies and tools travel marketers can use to effectively boost engagement and improve ROI.
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Published: October 2014

Connecting With Today's Online Leisure Travel Shopper

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In Partnership With
Webtrends

Download the recording and deck of the September 18, 2014 webinar to gain valuable insight into the complexity of the traveler's search-shop-buy journey. Presented in conjunction with Michael Wilson, senior director, product management, with Webtrends and moderated by Maggie Rauch, research analyst at Phocuswright, this webinar provides a holistic view of the online travel planning process.
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Published: September 2014