Custom Questions
Custom and Proprietary Questions
True market intelligence is not static: each company has its own set of customers, competitors and strategic goals. It is not enough to know that new trends are on the horizon, you need to understand how they affect your products and brand.
PhoCusWright Custom Questions enable you to get the brand-specific answers you need for a fraction of the cost of fielding a custom survey. PhoCusWright analysts can help you create high-impact custom questions to include in any of PhoCusWright's annual consumer surveys.
- Understand the preferences and behavioral trends relevant to your customers
- Get raw data delivered in Excel and a PowerPoint summary containing expert insights on your custom findings
- Leverage the power of the complete survey with proprietary tabulations that cross-reference your answers against all other questions in the survey
Add Custom Questions to any of the annual consumer surveys below:
PhoCusWright's Consumer Travel Report
Provides an overview of consumer travel trends in the U.S. and insights into key indicators for the upcoming year. (Fields annually in January*.)
| 2 Questions | US$8,000 |
| 3 Questions | US$10,000 |
| 4 Questions | US$12,000 |
- Agreements must be signed by December 10, 2013; questions finalized by December 17, 2013.
PhoCusWright's Consumer Technology Survey
Analyzes how the U.S. consumer interacts with technology before, during and after travel. (Fields annually in mid-summer).
| 2 Questions | US$8,000 |
| 3 Questions | US$10,000 |
| 4 Questions | US$12,000 |
PhoCusWright's European Consumer Travel Report
Studies traveler attitudes and behaviors in three key European markets: France, Germany and the U.K. (Fields annually in spring.)
| 2 Questions | US$10,000 |
| 3 Questions | US$12,000 |
| 4 Questions | US$14,000 |
