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Lorraine Sileo

Senior Vice President, ResearchNew York, New York United States

Lorraine Sileo launched the research division of Phocuswright Inc. in 1998. Phocuswright's global marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. She is quoted frequently in consumer and trade media and has authored numerous publications (including Phocuswright's U.S. Online Travel Overview reports). Lorraine has testified at hearings held by the National Commission to Ensure Consumer Information and Choice in the Airline Industry, charged by Congress to examine the impact of online distribution on the travel industry. She was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer electronics marketplace for various publications and media companies for over 20 years.

Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.

Disruption's Curve - The Phocuswright Conference 2014

Recent Lorraine Sileo Travel Research

Market Overview & Sizing
August 2015
Middle East Online Travel Overview Second Edition
Middle East Online Travel Overview Second Edition
$1,495 USDAnalyst: Mona Faraj, Colie Hoffman, Jeff Strachan, Shadi Kaddoura, Lorraine Sileo, Charuta Fadnis

The Middle East travel market is poised for enormous growth in the next three years, both online and off. High Internet penetration, improving technology infrastructure and a young population with an appetite for travel make the region very well-positioned for expansion. This report provides sizing and analysis of the online and total leisure travel markets in the Middle East, as well as regional projections through 2017, including distribution dynamics, technology trends shaping the market and more.

Market Overview & Sizing
June 2015
U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
$350 USDAnalyst: Chetan Kapoor, Lorraine Sileo

U.S. public online travel agencies (OTAs) began their 2015 campaign on a strong note. While aggregate gross bookings for the three publicly listed U.S. OTAs – Expedia, Orbitz and Priceline – rose 14%, their combined growth softened considerably year over year. This was due, in part, to suppliers' efforts to increase their direct business amid improving fundamentals and recovering demand in the U.S. market. In addition, strengthening of the U.S. dollar masked OTAs' actual international growth.

Market Overview & Sizing
December 2014
European Online Travel Overview Tenth Edition
European Online Travel Overview Tenth Edition
$2,495 USDAnalyst: Luke Bujarski, Colie Hoffman, David Juman, Friederike Schwarz, Ralph Merten, Donna Airoldi, Jesus Salgado Criado, Karen Burka, Peter O'Connor, Stanislas Feminier, Lorraine Sileo

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.

Market Overview & Sizing
December 2014
U.S. Online Travel Overview Fourteenth Edition: Hotels & Lodging
U.S. Online Travel Overview Fourteenth Edition: Hotels & Lodging
$1,250 USDAnalyst: Lorraine Sileo

The U.S. hotel marketplace has continued its strong momentum into 2013 and 2014. Hotel performance defies the economy: While the U.S. economic outlook shows slight improvement this year, the hospitality market is reporting stellar growth. Supply is virtually flat, demand is on the rise and average daily rate (ADR) is notching record gains – much higher than gross domestic product (GDP).

Market Overview & Sizing
December 2014
U.S. Online Travel Overview Fourteenth Edition
U.S. Online Travel Overview Fourteenth Edition
$2,495 USDAnalyst: Maggie Rauch, Robert Cole, Douglas Quinby, Lorraine Sileo

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.

Market Overview & Sizing
September 2014
Presentation: Mapping the Global Online Travel Landscape
Presentation: Mapping the Global Online Travel Landscape
Subscribers OnlyAnalyst: Luke Bujarski, Lorraine Sileo, Maggie Rauch

Presentation deck and audio recording of the September 10, 2014 webinar. Phocuswright experts share data and insights on online and total travel bookings, online travel agencies, market sizing and growth forecasts for the global leisure travel markets.

Destination & Activities Marketing
August 2014
Presentation: The Changing Tide of Travel Ad Spend
Presentation: The Changing Tide of Travel Ad Spend
Subscribers OnlyAnalyst: Tom Powell, Lorraine Sileo

Presentation deck and audio recording of the August 6, 2014 webinar. Phocuswright analysts explore the digital disruptions in the U.S. travel advertising market.

Market Overview & Sizing
July 2014
Global Online Travel Overview Third Edition Market Sheet
Global Online Travel Overview Third Edition Market Sheet
Subscribers OnlyAnalyst: Deepak Jain, David Juman, Lorraine Sileo

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the widespread popularity and spread of online travel, there are significant differences in the size and other characteristics of the world's online travel markets.
Here are the hard facts about the global travel market in easy-to-use tables.

Market Overview & Sizing
July 2014
Global Online Travel Overview Third Edition
Global Online Travel Overview Third Edition
$995 USDAnalyst: David Juman, Lorraine Sileo

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the widespread popularity and spread of online travel, there are significant differences in the size and other characteristics of the world’s online travel markets. Phocuswright's Global Online Travel Overview Third Edition explores the total and online travel markets for six key geographical regions worldwide: the U.S., Europe, Asia Pacific, Eastern Europe, the Middle East and Latin America. Analysis and comparison of the regional markets includes fundamental travel distribution dynamics, trends and forecasts through 2015.

Destination & Activities Marketing
February 2014
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013
$995 USDAnalyst: Marcello Gasdia, John DiStefano, Lorraine Sileo

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones – both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler’s load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.

More Lorraine Sileo Travel Research