Activate

Lorraine Sileo

Senior Vice President, ResearchNew York, New York United States

Lorraine Sileo launched the research division of Phocuswright Inc. in 1998. Phocuswright's global marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. She is quoted frequently in consumer and trade media and has authored numerous publications (including Phocuswright's U.S. Online Travel Overview reports). Lorraine has testified at hearings held by the National Commission to Ensure Consumer Information and Choice in the Airline Industry, charged by Congress to examine the impact of online distribution on the travel industry. She was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer electronics marketplace for various publications and media companies for over 20 years.

Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.

Disruption's Curve - The Phocuswright Conference 2014

Recent Lorraine Sileo Travel Research

Business Travel
April 2016
Leisure’s Dominion over the U.S. Travel Market Widens
Leisure’s Dominion over the U.S. Travel Market Widens
Subscribers OnlyAnalyst: Lorraine Sileo

Despite the strength of corporate travel bookings over the past few years, leisure/unmanaged business travel continues to grow at a faster pace, swelling its share of total U.S. travel dollars. And the spread between the leisure/unmanaged business and corporate sectors will widen over the next two years. This data point provides broad sizing and projections for the U.S. travel market, including leisure vs. corporate, online vs. offline, and the key factors shaping the country’s travel distribution landscape.

Market Overview & Sizing
February 2016
European Online Travel Overview Eleventh Edition Market Sheet
European Online Travel Overview Eleventh Edition Market Sheet
Subscribers OnlyAnalyst: Ralph Merten, Lorraine Sileo, Charuta Fadnis

As the region’s economic recovery continues, the European travel market is expanding, fueled by strong growth in online bookings. European travelers embrace digital channels for travel booking, and Europe is now the top spot globally for online adoption. The European Online Travel Overview Eleventh Edition Market Sheet contains, in spreadsheet format, the major sizing data figures published in Phocuswright's European Online Travel Overview Eleventh Edition report, with quick and easy access to data on key travel markets, segments and distribution channels.

Market Overview & Sizing
January 2016
U.S. Hotel & Lodging: Intermediaries Rise Again
U.S. Hotel & Lodging: Intermediaries Rise Again
$1,250 USDAnalyst: Lorraine Sileo, Maggie Rauch

The U.S. hotel and lodging sector continues to grow faster than the travel market as a whole. Room revenues were projected to jump 8% in 2015, and show no signs of slowing down. While online sales are growing at a faster rate, the shift from offline to online transactions will slow somewhat, as the online market matures. Despite widespread investments in their direct online presence, hotels just can’t keep up with the torrid pace of intermediaries. OTAs will continue to grow faster than hotel websites/apps over the next three years.

Market Overview & Sizing
January 2016
U.S. Online Travel Overview Fifteenth Edition Market Sheet
U.S. Online Travel Overview Fifteenth Edition Market Sheet
Subscribers OnlyAnalyst: Deepak Jain, Lorraine Sileo, Maggie Rauch

As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is strong for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. The U.S. Online Travel Overview Fifteenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data, including key sectors, segments and distribution channels.

Market Overview & Sizing
January 2016
U.S. Online Travel Overview Fifteenth Edition
U.S. Online Travel Overview Fifteenth Edition
$2,495 USDAnalyst: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine Sileo

As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by segment. U.S. Online Travel Overview Fifteenth Edition provides comprehensive market sizing of the U.S. travel industry, with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report highlights the trends that have driven the growth of the online channel, and features a comprehensive view of the U.S. travel landscape from 2013-2017.

Market Overview & Sizing
December 2015
Independent Lodging: Lost Opportunities?
Independent Lodging: Lost Opportunities?
Subscribers OnlyAnalyst: Michaela Papenhoff, Lorraine Sileo

Download the presentation deck and audio recording of the November 10, 2015 webinar. Phocuswright and h2c shed light on the challenges and preferences of independent properties to provide a better understanding of their wants and needs.

Consumer Trends
November 2015
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Subscribers OnlyAnalyst: Marcello Gasdia, Lorraine Sileo

Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers at every phase.

Market Overview & Sizing
October 2015
Independent Lodging Market: Marketing, Distribution and Technology Strategies for Non-Branded Properties
Independent Lodging Market: Marketing, Distribution and Technology Strategies for Non-Branded Properties
$895 USDAnalyst: Peter O'Connor, Ralph Merten, Felica Eisenbeis, Lorraine Sileo

Independent properties vary widely in terms of their size, structure and resources. While they are in the minority in the U.S., they dominate the European hospitality market. This report represents an effort to study the independent lodging marketplace in six major markets and includes insight on market size and structure, channel distribution and more.

Market Overview & Sizing
August 2015
Middle East Online Travel Overview Second Edition
Middle East Online Travel Overview Second Edition
$1,495 USDAnalyst: Mona Faraj, Colie Hoffman, Jeff Strachan, Shadi Kaddoura, Lorraine Sileo, Charuta Fadnis

The Middle East travel market is poised for enormous growth in the next three years, both online and off. High Internet penetration, improving technology infrastructure and a young population with an appetite for travel make the region very well-positioned for expansion. This report provides sizing and analysis of the online and total leisure travel markets in the Middle East, as well as regional projections through 2017, including distribution dynamics, technology trends shaping the market and more.

Market Overview & Sizing
June 2015
U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
U.S. Online Travel Agencies 1Q15: When Expedia and Priceline Corner the Market...
$350 USDAnalyst: Chetan Kapoor, Lorraine Sileo

U.S. public online travel agencies (OTAs) began their 2015 campaign on a strong note. While aggregate gross bookings for the three publicly listed U.S. OTAs – Expedia, Orbitz and Priceline – rose 14%, their combined growth softened considerably year over year. This was due, in part, to suppliers' efforts to increase their direct business amid improving fundamentals and recovering demand in the U.S. market. In addition, strengthening of the U.S. dollar masked OTAs' actual international growth.

More Lorraine Sileo Travel Research