Disrupting Reality: How will Virtual and Augmented Reality Change the Travel Experience?

Disrupting Reality: How will Virtual and Augmented Reality Change the Travel Experience? Published March 2016 Analyst: Norm Rose

 

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Is 2016 the year Virtual Reality (VR) allows consumers to experience travel destinations from the comfort of their living room? Will Augmented Reality (AR) permanently alter the travel experience? Both VR and AR have been around for decades. Over the years, countless predictions have been made on how these two technologies will reshape the travel industry. Despite all the previous hype, 2016 does appear to be a pivot point for both VR and AR changing the very nature of the travel planning, booking, en route and in-destination experiences. This article will explore the latest trends in VR and AR and discuss how these technologies will impact the travel industry this year and beyond. 

Keywords:
  • Introduction
  • Virtual Reality
  • How Does VR Work?
  • VR: Why Now?
  • Augmented Reality
  • VR and AR’s Impact on the Search-Shop-Buy Lifecycle
  • Will We Live in a Mixed Reality (MR) Future?
  • Summary
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