Is 2016 the year Virtual Reality (VR) allows consumers
to experience travel destinations from the comfort of their living room? Will
Augmented Reality (AR) permanently alter the travel experience? Both VR and AR
have been around for decades. Over the years, countless predictions have been
made on how these two technologies will reshape the travel industry. Despite
all the previous hype, 2016 does appear to be a pivot point for both VR and AR changing
the very nature of the travel planning, booking, en route and in-destination experiences.
This article will explore the latest trends in VR and AR and discuss how these
technologies will impact the travel industry this year and beyond.
- Virtual Reality
- How Does VR Work?
- VR: Why Now?
- Augmented Reality
- VR and AR’s Impact on the Search-Shop-Buy Lifecycle
- Will We Live in a Mixed Reality (MR) Future?